Brandwave

PENN vs Pflueger:Which is searched more?

In September 2026, PENN had more branded searches than Pflueger among spinning reels brands worldwide. PENN was estimated to have 8.1K branded searches compared to Pflueger’s 5.4K, and held a 1.4% Share of Search versus Pflueger’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among spinning reels brands worldwide in September 2026Which is more popular in search, PENN or Pflueger?
PENN1.4%8.1K searches
vs
Pflueger0.94%5.4K searches

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Which is more popular in search, PENN or Pflueger?

Compare the spinning reels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PENN and Pflueger among spinning reels brands worldwide, by month

Share of Search by month for PENN, Pflueger. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaOkumaPENNPflueger
Oct 202564%23.5%10.5%1.3%0.76%
Nov 202559.2%26.5%11.9%1.3%1.1%
Dec 202559.2%26.5%11.9%1.3%1.1%
Jan 202659.1%26.5%11.9%1.5%1.1%
Feb 202659.2%26.5%11.9%1.4%1.1%
Mar 202662.7%23%10.3%2.7%1.4%
Apr 202666.6%20%9%3.2%1.2%
May 202663.9%23.4%8.6%2.4%1.7%
Jun 202662.6%23%10.3%2.4%1.7%
Jul 202662.6%23%10.3%2.8%1.4%
Aug 202663.3%23.2%10.4%1.9%1.1%
Sep 202663.8%23.4%10.5%1.4%0.94%

How has the PENN and Pflueger comparison changed over the last 12 months?

  • PENN was ahead of Pflueger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PENN’s estimated Share of Search among spinning reels brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 7.4K to 8.1K.
  • Across the 12 months ending September 2026, Pflueger’s estimated Share of Search among spinning reels brands worldwide moved from 0.76% to 0.94%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for spinning reels brands worldwide in September 2026?

  1. In September 2026, PENN lost estimated Share of Search among spinning reels brands worldwide, from 1.9% to 1.4%.

  2. Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

Other head-to-heads among spinning reels brands

How each brand is measured

Brandwave collects information about searches that people make online using PENN’s and Pflueger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PENN

3 branded search terms

  • penn pickleball balls
  • penn rod
  • penn tennis ball

Pflueger

1 branded search term

  • pflueger reel

How the Brand Demand Index is measured

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