Brandwave

How popular isPflueger in search?

In September 2026, there were an estimated 5.4K branded searches for Pflueger worldwide which is up 22.7% over the last 12 months. Pflueger holds 0.94% estimated Share of Search among spinning reels brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano64.3%
  2. Daiwa23.6%
  3. Okuma10.6%
  4. Pflueger0.94%
  5. PENN0.63%
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Which spinning reels brands compete with Pflueger?

Pflueger against spinning reels brands worldwide, by month

Share of Search by month for Shimano, Daiwa, Okuma, Pflueger. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaOkumaPfluegerPENN
Oct 202564.5%23.7%10.6%0.77%0.51%
Nov 202559.6%26.7%12%1.1%0.57%
Dec 202559.6%26.7%12%1.1%0.57%
Jan 202659.6%26.7%12%1.1%0.57%
Feb 202659.7%26.8%12%1.1%0.48%
Mar 202664%23.5%10.5%1.4%0.63%
Apr 202668.5%20.5%9.2%1.2%0.55%
May 202665%23.8%8.7%1.7%0.64%
Jun 202663.7%23.4%10.5%1.7%0.76%
Jul 202663.9%23.4%10.5%1.4%0.76%
Aug 202664.1%23.5%10.5%1.1%0.77%
Sep 202664.3%23.6%10.6%0.94%0.63%
  1. 1.Shimano

    64.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Daiwa

    23.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Okuma

    10.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pflueger

    0.94%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.PENN

    0.63%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Pflueger and its closest rivals

How has branded search demand for Pflueger changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pflueger worldwide rose from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Pflueger’s estimated Share of Search among spinning reels brands worldwide held steady, from 0.77% to 0.94%.

How did search popularity change for spinning reels brands worldwide in September 2026?

  1. Shimano’s estimated Share of Search among spinning reels brands worldwide has gained ground for 3 months in a row, from 63.7% to 64.3% in September 2026.

  2. Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

  3. Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Where does Pflueger compete?

Pflueger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing reel brands5th of 60.84%Show ranking
Spinning reels brands4th of 50.94%Shown above

How is Pflueger measured?

Brandwave collects information about searches that people make online using Pflueger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pflueger reel

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How the Brand Demand Index is measured

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Is Pflueger your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.