How popular isPflueger in search?
In September 2026, there were an estimated 5.4K branded searches for Pflueger worldwide which is up 22.7% over the last 12 months. Pflueger holds 0.94% estimated Share of Search among spinning reels brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spinning reels brands compete with Pflueger?
Share of Search by month for Shimano, Daiwa, Okuma, Pflueger. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 23.7% | 10.6% | 0.77% | 0.51% |
| Nov 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Dec 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Jan 2026 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Feb 2026 | 59.7% | 26.8% | 12% | 1.1% | 0.48% |
| Mar 2026 | 64% | 23.5% | 10.5% | 1.4% | 0.63% |
| Apr 2026 | 68.5% | 20.5% | 9.2% | 1.2% | 0.55% |
| May 2026 | 65% | 23.8% | 8.7% | 1.7% | 0.64% |
| Jun 2026 | 63.7% | 23.4% | 10.5% | 1.7% | 0.76% |
| Jul 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.76% |
| Aug 2026 | 64.1% | 23.5% | 10.5% | 1.1% | 0.77% |
| Sep 2026 | 64.3% | 23.6% | 10.6% | 0.94% | 0.63% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 368K | 0% | +0.2 points | |
| 2, held 2nd | 23.6% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 10.6% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.94% | 5.4K | -18.2% | -0.2 points | |
| 5, held 5th | 0.63% | 3.6K | -18.2% | -0.1 points |
1.
Shimano64.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Daiwa
23.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Okuma
10.6%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Pflueger
0.94%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.
PENN0.63%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Pflueger and its closest rivals
Every comparison with Pflueger
5 comparisons
How has branded search demand for Pflueger changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pflueger worldwide rose from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Pflueger’s estimated Share of Search among spinning reels brands worldwide held steady, from 0.77% to 0.94%.
How did search popularity change for spinning reels brands worldwide in September 2026?
3 changes

Shimano’s estimated Share of Search among spinning reels brands worldwide has gained ground for 3 months in a row, from 63.7% to 64.3% in September 2026.
Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Where does Pflueger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fishing reel brands | 5th of 6 | 0.84% | Show ranking |
| Spinning reels brands | 4th of 5 | 0.94% | Shown above |
How is Pflueger measured?
Brandwave collects information about searches that people make online using Pflueger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pflueger reel
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Is Pflueger your brand?
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