How popular isSpecialized in search?
In September 2026, there were an estimated 512K branded searches for Specialized worldwide which is up 19.3% over the last 12 months. Specialized holds 8.1% estimated Share of Search among MTB shoes brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Specialized compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 2nd of 5 | 8.1% | Shown below |
| Bicycle brands | 2nd of 7 | 22.6% | Show ranking |
| Bike saddles | 2nd of 6 | 25.5% | Show ranking |
| Bike brands | 2nd of 6 | 27.1% | Show ranking |
| Electric mountain bike brands | 1st of 4 | 42.1% | Show ranking |
| Gravel bike brands | 1st of 6 | 42.1% | Show ranking |
| Ebike brands | 1st of 5 | 50% | Show ranking |
| Gravel shoes brands | 1st of 5 | 50.3% | Show ranking |
| Bib shorts brands | 1st of 7 | 51.6% | Show ranking |
| Bike shoes brands | 1st of 5 | 52.7% | Show ranking |
| Road shoes brands | 1st of 3 | 56.9% | Show ranking |
| Cycling gloves | 1st of 6 | 61.5% | Show ranking |
| Bike helmet brands | 1st of 5 | 62.3% | Show ranking |
| MTB gloves brands | 1st of 6 | 72.7% | Show ranking |
| Bike gloves brands | 1st of 4 | 80.9% | Show ranking |
Which MTB shoes brands compete with Specialized?
Share of Search by month for Vans, Specialized, Shimano. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | Specialized | Shimano | Giro | Sidi |
|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 8.1% | 7% | 1.3% | 0.32% |
| Nov 2025 | 89.1% | 5.6% | 4.1% | 1% | 0.22% |
| Dec 2025 | 89.8% | 4.6% | 4.1% | 1.3% | 0.21% |
| Jan 2026 | 85.3% | 6.7% | 5.9% | 1.8% | 0.3% |
| Feb 2026 | 86% | 6.6% | 5.9% | 1.2% | 0.31% |
| Mar 2026 | 84.5% | 8.3% | 5.8% | 1.2% | 0.31% |
| Apr 2026 | 78.9% | 11.3% | 8.1% | 1.4% | 0.35% |
| May 2026 | 81.8% | 9.8% | 6.9% | 1.2% | 0.35% |
| Jun 2026 | 81.8% | 9.8% | 6.9% | 1.2% | 0.36% |
| Jul 2026 | 83.2% | 8.1% | 5.7% | 2.6% | 0.34% |
| Aug 2026 | 86.4% | 6.9% | 4.8% | 1.6% | 0.29% |
| Sep 2026 | 84.8% | 8.1% | 5.8% | 0.95% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.8% | 5.4M | -18.3% | -1.5 points | |
| 2, held 2nd | 8.1% | 512K | -2.6% | +1.2 points | |
| 3, held 3rd | 5.8% | 368K | 0% | +1 points | |
| 4, held 4th | 0.95% | 60.3K | -49.8% | -0.6 points | |
| 5, held 5th | 0.3% | 19.2K | -13.5% | 0 points |
1.
Vans
84.8%
Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -1.5 points.
8.1%
Held 2nd. 512K estimated branded searches, -2.6% vs prior month. Share +1.2 points.
3.
Shimano5.8%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Giro0.95%
Held 4th. 60.3K estimated branded searches, -49.8% vs prior month. Share -0.6 points.
5.
Sidi0.3%
Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share 0 points.
Compare search popularity between Specialized and its closest rivals
Every comparison with Specialized
33 comparisons
- Merida vs Specialized
- Specialized vs Vans
- Brooks vs Specialized
- Shimano vs Specialized
- Specialized vs Trek
- Cannondale vs Specialized
- Cube vs Specialized
- Assos vs Specialized
- Lectric vs Specialized
- Kask vs Specialized
- Rapha vs Specialized
- Giant vs Specialized
- Scott Sports vs Specialized
- Ergon vs Specialized
- Santa Cruz Bicycles vs Specialized
- Castelli vs Specialized
- Fox Racing vs Specialized
- Bell vs Specialized
- Prologo vs Specialized
- Giro vs Specialized
- Fizik vs Specialized
- Dakine vs Specialized
- POC vs Specialized
- Selle Italia vs Specialized
- Endura vs Specialized
- Ride1Up vs Specialized
- Pearl Izumi vs Specialized
- Sidi vs Specialized
- Lake vs Specialized
- Santini vs Specialized
- 100% vs Specialized
- Scott vs Specialized
- Avanti vs Specialized
How has branded search demand for Specialized changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide rose from 429K to 512K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among MTB shoes brands worldwide peaked at 11.3% in April 2026 and was lowest at 4.6% in December 2025.
How did search popularity change for MTB shoes brands worldwide in September 2026?
5 changes
In September 2026, Specialized gained estimated Share of Search among MTB shoes brands worldwide, from 6.9% to 8.1%.
In September 2026, Shimano gained estimated Share of Search among MTB shoes brands worldwide, from 4.8% to 5.8%.
In September 2026, Vans lost estimated Share of Search among MTB shoes brands worldwide, from 86.4% to 84.8%.
In September 2026, Giro lost estimated Share of Search among MTB shoes brands worldwide, from 1.6% to 0.95%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
- specialized ebike
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Is Specialized your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.