How popular isScott in search?

In September 2026, there were an estimated 6.6K branded searches for Scott worldwide which held steady over the last 12 months. Scott holds 0.36% estimated Share of Search among mtb brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which mtb brands compete with Scott?

Scott against mtb brands worldwide, by month

Month	Specialized	YETI	Cube	Giant	Ghost	Scott
Oct 2025	59.8%	21.2%	7.8%	9.5%	1.3%	0.38%
Nov 2025	57.5%	27.4%	6.1%	7.5%	1.2%	0.3%
Dec 2025	47.5%	38.4%	5.1%	7.6%	1.2%	0.3%
Jan 2026	54.9%	27.5%	7%	8.6%	1.4%	0.42%
Feb 2026	56%	25.9%	7.3%	8.9%	1.5%	0.44%
Mar 2026	64.6%	17.1%	8.4%	8.4%	1.2%	0.33%
Apr 2026	62.1%	17.6%	9.5%	9.5%	1.1%	0.31%
May 2026	60.7%	19.7%	9.1%	9.1%	1.1%	0.25%
Jun 2026	61.8%	20.9%	8%	8%	0.98%	0.26%
Jul 2026	61.3%	21.7%	7.9%	7.9%	0.89%	0.26%
Aug 2026	58.3%	21.7%	11.3%	7.5%	0.86%	0.3%
Sep 2026	59.2%	21.2%	11%	7.4%	1%	0.36%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Specialized	59.2%	1.1M	-14.9%	+0.8 points
2, held 2nd	YETI	21.2%	388K	-18.4%	-0.6 points
3, held 3rd	Cube	11%	201K	-18.3%	-0.3 points
4, held 4th	Giant	7.4%	135K	-18.2%	-0.2 points
5, held 5th	Ghost	1%	18.3K	-3.3%	+0.1 points
6, held 6th	Scott	0.36%	6.6K	0%	+0.1 points

1.Specialized
59.2%
Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.8 points.
2.YETI
21.2%
Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
3.Cube
11%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.Giant
7.4%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.Ghost
1%
Held 5th. 18.3K estimated branded searches, -3.3% vs prior month. Share +0.1 points.
6.Scott
0.36%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Scott and its closest rivals

How has branded search demand for Scott changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Scott worldwide held steady at 6.6K.
Across the 12 months ending September 2026, Scott’s estimated Share of Search among mtb brands worldwide held steady, from 0.38% to 0.36%.

How did search popularity change for mtb brands worldwide in September 2026?

5 changes

In September 2026, Specialized gained estimated Share of Search among mtb brands worldwide, from 58.3% to 59.2%.
In September 2026, YETI lost estimated Share of Search among mtb brands worldwide, from 21.7% to 21.2%.
Giant’s estimated Share of Search among mtb brands worldwide has lost ground for 3 months in a row, from 8% to 7.4% in September 2026.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.

Where does Scott compete?

Scott is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Downhill Bike brands	7th of 8	0.05%	Show ranking
Gravel Bike brands	7th of 8	0.13%	Show ranking
Downhill brands	4th of 4	0.14%	Show ranking
Mountain bike brands	5th of 5	0.15%	Show ranking
Mtb brands	6th of 6	0.36%	Shown above
Lawn Care brands	3rd of 4	0.86%	Show ranking
Tissue brands	4th of 5	2.1%	Show ranking
Paper towel brands	4th of 5	3.2%	Show ranking

How is Scott measured?

Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term