How popular isYETI in search?
In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 21.2% estimated Share of Search among mtb brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized59.2%
YETI21.2%
Cube11%Giant7.4%
Ghost1%
Scott0.36%
Follow YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which mtb brands compete with YETI?
Share of Search by month for Specialized, YETI, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | YETI | Cube | Giant | Ghost | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.2% | 7.8% | 9.5% | 1.3% | 0.38% |
| Nov 2025 | 57.5% | 27.4% | 6.1% | 7.5% | 1.2% | 0.3% |
| Dec 2025 | 47.5% | 38.4% | 5.1% | 7.6% | 1.2% | 0.3% |
| Jan 2026 | 54.9% | 27.5% | 7% | 8.6% | 1.4% | 0.42% |
| Feb 2026 | 56% | 25.9% | 7.3% | 8.9% | 1.5% | 0.44% |
| Mar 2026 | 64.6% | 17.1% | 8.4% | 8.4% | 1.2% | 0.33% |
| Apr 2026 | 62.1% | 17.6% | 9.5% | 9.5% | 1.1% | 0.31% |
| May 2026 | 60.7% | 19.7% | 9.1% | 9.1% | 1.1% | 0.25% |
| Jun 2026 | 61.8% | 20.9% | 8% | 8% | 0.98% | 0.26% |
| Jul 2026 | 61.3% | 21.7% | 7.9% | 7.9% | 0.89% | 0.26% |
| Aug 2026 | 58.3% | 21.7% | 11.3% | 7.5% | 0.86% | 0.3% |
| Sep 2026 | 59.2% | 21.2% | 11% | 7.4% | 1% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 1.1M | -14.9% | +0.8 points | |
| 2, held 2nd | 21.2% | 388K | -18.4% | -0.6 points | |
| 3, held 3rd | 11% | 201K | -18.3% | -0.3 points | |
| 4, held 4th | 7.4% | 135K | -18.2% | -0.2 points | |
| 5, held 5th | 1% | 18.3K | -3.3% | +0.1 points | |
| 6, held 6th | 0.36% | 6.6K | 0% | +0.1 points |
59.2%
Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.8 points.
2.
YETI21.2%
Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
3.
Cube11%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.
7.4%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.
1%
Held 5th. 18.3K estimated branded searches, -3.3% vs prior month. Share +0.1 points.
6.
Scott0.36%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between YETI and its closest rivals
Every comparison with YETI
35 comparisons
- Specialized vs YETI
- Decathlon vs YETI
- Elgato vs YETI
- Esky vs YETI
- Hydro Flask vs YETI
- HyperX vs YETI
- Nike vs YETI
- Owala vs YETI
- Patagonia vs YETI
- Pelican vs YETI
- Ring vs YETI
- RODE vs YETI
- Santa Cruz vs YETI
- Stanley vs YETI
- Starbucks vs YETI
- Carhartt vs YETI
- Igloo vs YETI
- Trek vs YETI
- Shure vs YETI
- Cube vs YETI
- Engel vs YETI
- Frank Green vs YETI
- Giant vs YETI
- Corkcicle vs YETI
- Nalgene vs YETI
- Dometic vs YETI
- Chilly's vs YETI
- Blue vs YETI
- Sea to Summit vs YETI
- Klean Kanteen vs YETI
- Glowforge vs YETI
- Ghost vs YETI
- S'well vs YETI
- Scott vs YETI
- Icey-Tek vs YETI
How has branded search demand for YETI changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mtb brands worldwide peaked at 38.4% in December 2025 and was lowest at 17.1% in March 2026.
How did search popularity change for mtb brands worldwide in September 2026?
5 changes
In September 2026, Specialized gained estimated Share of Search among mtb brands worldwide, from 58.3% to 59.2%.
In September 2026, YETI lost estimated Share of Search among mtb brands worldwide, from 21.7% to 21.2%.
Giant’s estimated Share of Search among mtb brands worldwide has lost ground for 3 months in a row, from 8% to 7.4% in September 2026.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.
Where does YETI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 5th of 8 | 1.1% | Show ranking |
| Drink bottle brands | 5th of 7 | 1.3% | Show ranking |
| Waterproof Bag brands | 3rd of 4 | 1.4% | Show ranking |
| Insulated drinkware brands | 4th of 5 | 6.5% | Show ranking |
| Mountain bike brands | 2nd of 5 | 9% | Show ranking |
| Boom Arm brands | 4th of 6 | 19.2% | Show ranking |
| Engraving brands | 3rd of 4 | 19.6% | Show ranking |
| Mtb brands | 2nd of 6 | 21.2% | Shown above |
| Chilly bin and cooler brands | 2nd of 5 | 28.5% | Show ranking |
| Cooler box brands | 2nd of 5 | 29.2% | Show ranking |
| Lunch Cooler brands | 2nd of 3 | 32.2% | Show ranking |
| Water bottle brands | 2nd of 6 | 32.8% | Show ranking |
| Ice Box brands | 1st of 3 | 38.9% | Show ranking |
How is YETI measured?
Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YETI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.