How popular isCube in search?
In September 2026, there were an estimated 201K branded searches for Cube worldwide which is up 48.9% over the last 12 months. Cube holds 11% estimated Share of Search among mtb brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized59.2%
YETI21.2%
Cube11%Giant7.4%
Ghost1%
Scott0.36%
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Which mtb brands compete with Cube?
Share of Search by month for Specialized, YETI, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | YETI | Cube | Giant | Ghost | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.2% | 7.8% | 9.5% | 1.3% | 0.38% |
| Nov 2025 | 57.5% | 27.4% | 6.1% | 7.5% | 1.2% | 0.3% |
| Dec 2025 | 47.5% | 38.4% | 5.1% | 7.6% | 1.2% | 0.3% |
| Jan 2026 | 54.9% | 27.5% | 7% | 8.6% | 1.4% | 0.42% |
| Feb 2026 | 56% | 25.9% | 7.3% | 8.9% | 1.5% | 0.44% |
| Mar 2026 | 64.6% | 17.1% | 8.4% | 8.4% | 1.2% | 0.33% |
| Apr 2026 | 62.1% | 17.6% | 9.5% | 9.5% | 1.1% | 0.31% |
| May 2026 | 60.7% | 19.7% | 9.1% | 9.1% | 1.1% | 0.25% |
| Jun 2026 | 61.8% | 20.9% | 8% | 8% | 0.98% | 0.26% |
| Jul 2026 | 61.3% | 21.7% | 7.9% | 7.9% | 0.89% | 0.26% |
| Aug 2026 | 58.3% | 21.7% | 11.3% | 7.5% | 0.86% | 0.3% |
| Sep 2026 | 59.2% | 21.2% | 11% | 7.4% | 1% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 1.1M | -14.9% | +0.8 points | |
| 2, held 2nd | 21.2% | 388K | -18.4% | -0.6 points | |
| 3, held 3rd | 11% | 201K | -18.3% | -0.3 points | |
| 4, held 4th | 7.4% | 135K | -18.2% | -0.2 points | |
| 5, held 5th | 1% | 18.3K | -3.3% | +0.1 points | |
| 6, held 6th | 0.36% | 6.6K | 0% | +0.1 points |
59.2%
Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.8 points.
2.
YETI21.2%
Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
3.
Cube11%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.
7.4%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.
1%
Held 5th. 18.3K estimated branded searches, -3.3% vs prior month. Share +0.1 points.
6.
Scott0.36%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Cube and its closest rivals
Every comparison with Cube
39 comparisons
- Bear vs Cube
- Cube vs Orange
- Cube vs Purple
- Cube vs Rainbow
- Belkin vs Cube
- Cannondale vs Cube
- Cube vs Felt
- Cube vs KTM
- Cube vs Santa Cruz
- Cube vs Shimano
- Cube vs Smart
- Cube vs Specialized
- Cube vs Stewart
- Cube vs UPS
- Cube vs West Elm
- Cube vs Woolworths
- Cube vs YETI
- Avanti vs Cube
- Cube vs Merida
- Cube vs Trek
- Aventon vs Cube
- Cube vs Lectric
- Cube vs Gavel
- Cube vs Giant
- Cube vs SRAM
- Cube vs Scott Sports
- Cube vs Square
- Blue vs Cube
- Bicycle vs Cube
- Crest vs Cube
- Cube vs HPM
- Cube vs Grizzly
- Cube vs Ride1Up
- Cube vs Ghost
- Cube vs Scott
- Cube vs Remote
- Budget vs Cube
- Cube vs Diamond
- Cube vs Rambo
How has branded search demand for Cube changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cube worldwide rose from 135K to 201K.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among mtb brands worldwide increased from 7.8% to 11%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among mtb brands worldwide peaked at 11.3% in August 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Cube rose from 4th to 3rd among mtb brands worldwide.
How did search popularity change for mtb brands worldwide in September 2026?
5 changes
In September 2026, Specialized gained estimated Share of Search among mtb brands worldwide, from 58.3% to 59.2%.
In September 2026, YETI lost estimated Share of Search among mtb brands worldwide, from 21.7% to 21.2%.
Giant’s estimated Share of Search among mtb brands worldwide has lost ground for 3 months in a row, from 8% to 7.4% in September 2026.
Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.
Where does Cube compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stress Ball brands | 5th of 8 | 1.1% | Show ranking |
| Power Board brands | 5th of 7 | 1.2% | Show ranking |
| Downhill Bike brands | 5th of 8 | 1.5% | Show ranking |
| Gravel Bike brands | 4th of 8 | 4% | Show ranking |
| Bike brands | 5th of 6 | 6.9% | Show ranking |
| Bicycle brands | 5th of 7 | 7.1% | Show ranking |
| Ebikes brands | 3rd of 5 | 10.3% | Show ranking |
| Tissue Box Cover brands | 3rd of 5 | 10.8% | Show ranking |
| Mtb brands | 3rd of 6 | 11% | Shown above |
| Electric mountain bike brands | 3rd of 4 | 11.2% | Show ranking |
| Ebike brands | 2nd of 7 | 12.3% | Show ranking |
| Bash Guard brands | 4th of 6 | 14.2% | Show ranking |
| Golf Trolley brands | 2nd of 3 | 35.1% | Show ranking |
How is Cube measured?
Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cube bike
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Is Cube your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.