Cube vs Ghost:Which is searched more?
In September 2026, Cube had more branded searches than Ghost among gravel Bike brands worldwide. Cube was estimated to have 201K branded searches compared to Ghost’s 18.3K, and held a 4% Share of Search versus Ghost’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cube or Ghost?
Compare the gravel bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cube, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | Specialized | Cannondale | Cube | Giant | Ghost | Scott | Budget |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.4% | 7% | 3.8% | 4.7% | 0.66% | 0.19% | 0.02% |
| Nov 2025 | 51% | 33.6% | 6.5% | 3.6% | 4.4% | 0.68% | 0.18% | 0.03% |
| Dec 2025 | 55.4% | 29.9% | 5.8% | 3.2% | 4.8% | 0.73% | 0.19% | 0.03% |
| Jan 2026 | 63.3% | 23.6% | 5.5% | 3% | 3.7% | 0.61% | 0.18% | 0.02% |
| Feb 2026 | 57.8% | 26.1% | 7.6% | 3.4% | 4.2% | 0.7% | 0.2% | 0.03% |
| Mar 2026 | 48.5% | 32.7% | 9.4% | 4.2% | 4.2% | 0.62% | 0.17% | 0.03% |
| Apr 2026 | 52.2% | 29.8% | 8.3% | 4.5% | 4.5% | 0.55% | 0.15% | 0.02% |
| May 2026 | 51.8% | 30.1% | 8.3% | 4.5% | 4.5% | 0.55% | 0.12% | 0.08% |
| Jun 2026 | 54.2% | 30.2% | 7.1% | 3.9% | 3.9% | 0.48% | 0.13% | 0.02% |
| Jul 2026 | 54.2% | 30.3% | 7.1% | 3.9% | 3.9% | 0.44% | 0.13% | 0.02% |
| Aug 2026 | 53.2% | 29.6% | 7% | 5.7% | 3.8% | 0.44% | 0.15% | 0.02% |
| Sep 2026 | 66.7% | 21.3% | 4.8% | 4% | 2.7% | 0.36% | 0.13% | 0.02% |
How has the Cube and Ghost comparison changed over the last 12 months?
3 findings
- Cube was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel Bike brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among gravel Bike brands worldwide moved from 0.66% to 0.36%, and its estimated monthly branded searches moved from 23.4K to 18.3K.
How did search popularity change for gravel Bike brands worldwide in September 2026?
2 changes
In September 2026, Cube lost estimated Share of Search among gravel Bike brands worldwide, from 5.7% to 4%.
Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.
Other head-to-heads among gravel Bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.