How popular isScott in search?
In September 2026, there were an estimated 6.6K branded searches for Scott worldwide which held steady over the last 12 months. Scott holds 0.3% estimated Share of Search among downhill bike brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KTM68.1%
Cannondale11.2%
Cube9.1%Giant6.1%
Santa Cruz Bicycles5.2%
Scott0.3%
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Where does Scott compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 6th of 6 | 0.3% | Shown below |
| Gravel bike brands | 6th of 6 | 0.54% | Show ranking |
| Mountain bike brands | 4th of 4 | 1.1% | Show ranking |
| Tissue brands | 4th of 5 | 2.1% | Show ranking |
| Paper towel brands | 4th of 5 | 3.2% | Show ranking |
Which downhill bike brands compete with Scott?
Share of Search by month for KTM, Cannondale, Cube, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | KTM | Cannondale | Cube | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.2% | 9.8% | 5.4% | 6.6% | 4.7% | 0.26% |
| Nov 2025 | 77% | 8.5% | 4.6% | 5.7% | 4% | 0.23% |
| Dec 2025 | 79.4% | 7.2% | 3.9% | 5.9% | 3.4% | 0.23% |
| Jan 2026 | 73.9% | 9.9% | 5.4% | 6.6% | 3.9% | 0.32% |
| Feb 2026 | 72.2% | 11.8% | 5.3% | 6.5% | 3.8% | 0.32% |
| Mar 2026 | 65.2% | 16% | 7.2% | 7.2% | 4.2% | 0.29% |
| Apr 2026 | 62.7% | 15.4% | 8.4% | 8.4% | 4.9% | 0.28% |
| May 2026 | 62.1% | 15.2% | 8.3% | 8.3% | 5.8% | 0.22% |
| Jun 2026 | 66.6% | 13.4% | 7.3% | 7.3% | 5.1% | 0.24% |
| Jul 2026 | 61.8% | 15.3% | 8.4% | 8.4% | 5.9% | 0.27% |
| Aug 2026 | 64.2% | 12.9% | 10.5% | 7.1% | 5% | 0.28% |
| Sep 2026 | 68.1% | 11.2% | 9.1% | 6.1% | 5.2% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 1.5M | 0% | +3.8 points | |
| 2, held 2nd | 11.2% | 246K | -18.3% | -1.7 points | |
| 3, held 3rd | 9.1% | 201K | -18.3% | -1.4 points | |
| 4, held 4th | 6.1% | 135K | -18.2% | -0.9 points | |
| 5, held 5th | 5.2% | 115K | -1% | +0.2 points | |
| 6, held 6th | 0.3% | 6.6K | 0% | 0 points |
1.
KTM68.1%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.8 points.
11.2%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
3.
Cube9.1%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.
4.
6.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.2%
Held 5th. 115K estimated branded searches, -1% vs prior month. Share +0.2 points.
6.
Scott0.3%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Scott and its closest rivals
How has branded search demand for Scott changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scott worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among downhill bike brands worldwide held steady, from 0.26% to 0.3%.
How did search popularity change for downhill bike brands worldwide in September 2026?
4 changes
In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.2% to 68.1%.
In September 2026, Cannondale lost estimated Share of Search among downhill bike brands worldwide, from 12.9% to 11.2%.
In September 2026, Cube lost estimated Share of Search among downhill bike brands worldwide, from 10.5% to 9.1%.
In September 2026, Giant lost estimated Share of Search among downhill bike brands worldwide, from 7.1% to 6.1%.
How is Scott measured?
Brandwave collects information about searches that people make online using Scott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scott paper towels
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Is Scott your brand?
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