Santa Cruz vs Scott:Which is searched more?
In September 2026, Santa Cruz had more branded searches than Scott among downhill bike brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Scott’s 6.6K, and held a 61.9% Share of Search versus Scott’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Santa Cruz or Scott?
Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | KTM | Cannondale | Cube | Giant | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 42.5% | 5.7% | 3.1% | 3.8% | 0.15% |
| Nov 2025 | 40.8% | 47.5% | 5.2% | 2.9% | 3.5% | 0.14% |
| Dec 2025 | 41.4% | 48.2% | 4.3% | 2.4% | 3.6% | 0.14% |
| Jan 2026 | 54.1% | 35.3% | 4.7% | 2.6% | 3.2% | 0.16% |
| Feb 2026 | 48.5% | 38.7% | 6.3% | 2.8% | 3.5% | 0.17% |
| Mar 2026 | 46.2% | 36.6% | 9% | 4% | 4% | 0.16% |
| Apr 2026 | 50.4% | 32.7% | 8% | 4.4% | 4.4% | 0.14% |
| May 2026 | 50.3% | 32.8% | 8% | 4.4% | 4.4% | 0.12% |
| Jun 2026 | 51.7% | 33.9% | 6.8% | 3.7% | 3.7% | 0.12% |
| Jul 2026 | 55.1% | 29.5% | 7.3% | 4% | 4% | 0.13% |
| Aug 2026 | 50.8% | 33.3% | 6.7% | 5.5% | 3.7% | 0.15% |
| Sep 2026 | 61.9% | 27.4% | 4.5% | 3.7% | 2.5% | 0.12% |
How has the Santa Cruz and Scott comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Scott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill bike brands worldwide moved from 44.6% to 61.9%, and its estimated monthly branded searches moved from 1.9M to 3.4M.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among downhill bike brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for downhill bike brands worldwide in September 2026?
1 change
In September 2026, Santa Cruz gained estimated Share of Search among downhill bike brands worldwide, from 50.8% to 61.9%.
Other head-to-heads among downhill bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Santa Cruz’s and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Santa Cruz
2 branded search terms
- santa cruz skateboards
- santacruz
Scott
1 branded search term
- scott paper towels
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.