How popular isSpecialized in search?
In September 2026, there were an estimated 1.1M branded searches for Specialized worldwide which held steady over the last 12 months. Specialized holds 13.8% estimated Share of Search among mtb Shoes brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Specialized compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mtb Shoes brands | 2nd of 5 | 13.8% | Shown below |
| Gravel Bike brands | 2nd of 6 | 21.4% | Show ranking |
| Bike brands | 1st of 6 | 37.2% | Show ranking |
| Bicycle brands | 1st of 7 | 38.2% | Show ranking |
| Bike saddles | 2nd of 6 | 42% | Show ranking |
| Gravel Shoes brands | 1st of 5 | 42.8% | Show ranking |
| Bike Shoes brands | 1st of 5 | 43.6% | Show ranking |
| Road Shoes brands | 1st of 3 | 47.7% | Show ranking |
| Electric mountain bike brands | 1st of 4 | 60.6% | Show ranking |
| Ebike brands | 1st of 5 | 67.9% | Show ranking |
| Bib Shorts brands | 1st of 7 | 69.3% | Show ranking |
| Cycling gloves | 1st of 6 | 70.1% | Show ranking |
| Bike helmet brands | 1st of 5 | 70.7% | Show ranking |
| Mtb Gloves brands | 1st of 6 | 76.5% | Show ranking |
| Bike Gloves brands | 1st of 4 | 80.6% | Show ranking |
Which mtb Shoes brands compete with Specialized?
Share of Search by month for Vans, Specialized, Sidi, Shimano, Giro. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | Specialized | Sidi | Shimano | Giro |
|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 15.2% | 12.1% | 5.4% | 2.9% |
| Nov 2025 | 74.8% | 11.8% | 7.7% | 3.4% | 2.3% |
| Dec 2025 | 76.5% | 9.9% | 7.8% | 3.5% | 2.3% |
| Jan 2026 | 66.8% | 13% | 12.5% | 4.6% | 3.1% |
| Feb 2026 | 66.9% | 12.9% | 12.5% | 4.6% | 3.1% |
| Mar 2026 | 66.8% | 15.9% | 10.2% | 4.6% | 2.5% |
| Apr 2026 | 62.4% | 18.7% | 9.6% | 6.4% | 2.9% |
| May 2026 | 61% | 15.2% | 9.3% | 5.1% | 9.3% |
| Jun 2026 | 63.2% | 18.3% | 9.7% | 5.3% | 3.5% |
| Jul 2026 | 70.1% | 16.6% | 5.9% | 4.8% | 2.6% |
| Aug 2026 | 74.8% | 14.5% | 4.2% | 4.2% | 2.3% |
| Sep 2026 | 68.5% | 13.8% | 10.5% | 4.7% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 5.4M | -18.3% | -6.4 points | |
| 2, held 2nd | 13.8% | 1.1M | -14.9% | -0.7 points | |
| 3, moved from 4th to 3rd | 10.5% | 823K | +123.6% | +6.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.7% | 368K | 0% | +0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 201K | 0% | +0.3 points |
1.
Vans
68.5%
Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -6.4 points.
13.8%
Held 2nd. 1.1M estimated branded searches, -14.9% vs prior month. Share -0.7 points.
3.
Sidi10.5%
Moved from 4th to 3rd. 823K estimated branded searches, +123.6% vs prior month. Share +6.3 points.
4.
Shimano4.7%
Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Giro2.6%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Specialized and its closest rivals
Every comparison with Specialized
33 comparisons
- Brooks vs Specialized
- Santa Cruz vs Specialized
- Specialized vs Vans
- Sidi vs Specialized
- Merida vs Specialized
- Avanti vs Specialized
- Shimano vs Specialized
- Specialized vs Trek
- Cannondale vs Specialized
- Cube vs Specialized
- Giro vs Specialized
- Assos vs Specialized
- Lectric vs Specialized
- Giant vs Specialized
- Kask vs Specialized
- Rapha vs Specialized
- Scott Sports vs Specialized
- Ergon vs Specialized
- Castelli vs Specialized
- Fox Racing vs Specialized
- Bell vs Specialized
- Prologo vs Specialized
- Fizik vs Specialized
- Dakine vs Specialized
- POC vs Specialized
- Selle Italia vs Specialized
- Endura vs Specialized
- Ride1Up vs Specialized
- Pearl Izumi vs Specialized
- Lake vs Specialized
- Santini vs Specialized
- 100% vs Specialized
- Scott vs Specialized
How has branded search demand for Specialized changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide held steady, from 1M to 1.1M.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb Shoes brands worldwide decreased from 15.2% to 13.8%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb Shoes brands worldwide peaked at 18.7% in April 2026 and was lowest at 9.9% in December 2025.
How did search popularity change for mtb Shoes brands worldwide in September 2026?
4 changes
In September 2026, Sidi overtook Shimano to rank 3rd among mtb Shoes brands worldwide, with 10.5% estimated Share of Search.
In September 2026, Shimano gained estimated Share of Search among mtb Shoes brands worldwide, from 4.2% to 4.7%.
In September 2026, Vans lost estimated Share of Search among mtb Shoes brands worldwide, from 74.8% to 68.5%.
In September 2026, Specialized lost estimated Share of Search among mtb Shoes brands worldwide, from 14.5% to 13.8%.
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- specialized
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
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Is Specialized your brand?
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