Brandwave

How popular isShure in search?

In September 2026, there were an estimated 219K branded searches for Shure worldwide which held steady over the last 12 months. Shure holds 18.8% estimated Share of Search among boom arm brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HyperX46.4%
  2. RODE27.1%
  3. Shure18.8%
  4. Blue7.6%
  5. Elgato0.06%
  6. YETI<0.01%
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Which boom arm brands compete with Shure?

Shure against boom arm brands worldwide, by month

Share of Search by month for HyperX, RODE, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEShureBlueElgatoYETI
Oct 202547.5%25.8%17.7%9%0.06%0.01%
Nov 202551.5%25.2%14.6%8.7%0.07%<0.01%
Dec 202553.5%21.9%15.2%9.3%0.07%0.01%
Jan 202650%23.7%16.3%10%0.07%0.01%
Feb 202647.1%25.8%18%9%0.06%<0.01%
Mar 202646.8%26.3%17.9%9%0.06%<0.01%
Apr 202646.1%27.5%18.1%8.2%0.06%<0.01%
May 202645.9%27.9%18.1%7.9%0.06%<0.01%
Jun 202648.2%27.9%15.9%7.9%0.06%<0.01%
Jul 202647.3%27.6%15.8%9.2%0.06%<0.01%
Aug 202646.6%27.3%16.7%9.4%0.06%<0.01%
Sep 202646.4%27.1%18.8%7.6%0.06%<0.01%

  1. 1.HyperX

    46.4%

    Held 1st. 541K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.RODE

    27.1%

    Held 2nd. 315K estimated branded searches, -0.6% vs prior month. Share -0.2 points.

  3. 3.Shure

    18.8%

    Held 3rd. 219K estimated branded searches, +12.9% vs prior month. Share +2.1 points.

  4. 4.Blue

    7.6%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  5. 5.Elgato

    0.06%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.YETI

    <0.01%

    Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

Compare search popularity between Shure and its closest rivals

Every comparison with Shure

How has branded search demand for Shure changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shure worldwide held steady, from 214K to 219K.
  • Across the 12 months ending September 2026, Shure’s estimated Share of Search among boom arm brands worldwide increased from 17.7% to 18.8%.
  • Across the 12 months ending September 2026, Shure’s estimated Share of Search among boom arm brands worldwide peaked at 18.8% in September 2026 and was lowest at 14.6% in November 2025.

How did search popularity change for boom arm brands worldwide in September 2026?

  1. In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 16.7% to 18.8%.

  2. In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 9.4% to 7.6%.

  3. HyperX’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 48.2% to 46.4% in September 2026.

  4. RODE’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 27.9% to 27.1% in September 2026.

  5. Estimated monthly branded searches for YETI worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

Where does Shure compete?

Shure is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wireless microphone brands2nd of 45.6%Show ranking
Podcast microphone brands4th of 613.6%Show ranking
Boom arm brands3rd of 618.8%Shown above
Microphone brands3rd of 622.5%Show ranking
In ear monitor brands1st of 673.2%Show ranking

How is Shure measured?

Brandwave collects information about searches that people make online using Shure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • shure
  • shure microphone
  • shure podcast microphone

Do you work for Shure? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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