Shure vs Ultimate Ears:Which is more popular by branded search?
In August 2026, Shure had more branded searches than Ultimate Ears among in ear monitor brands worldwide. Shure was estimated to have 110K branded searches compared to Ultimate Ears’ 104K, and held a 32.1% Share of Search versus Ultimate Ears’ 30.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shure or Ultimate Ears?
Compare the in ear monitor brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shure, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | Shure | Ultimate Ears | Sennheiser | Westone | JH Audio | 64 Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 26.6% | 31.5% | 5.7% | 0.93% | 0.49% |
| Nov 2025 | 30.1% | 30.5% | 33.1% | 5% | 0.98% | 0.42% |
| Dec 2025 | 31.8% | 32.4% | 28.9% | 5.2% | 1% | 0.57% |
| Jan 2026 | 35% | 26.9% | 30.3% | 5.8% | 1.1% | 0.93% |
| Feb 2026 | 38.7% | 24.3% | 28.8% | 6.4% | 1.3% | 0.69% |
| Mar 2026 | 35.4% | 26.1% | 30.7% | 5.8% | 1.2% | 0.76% |
| Apr 2026 | 37.2% | 28.3% | 26.6% | 6.1% | 1.2% | 0.52% |
| May 2026 | 36.3% | 27.8% | 28.3% | 6% | 1.2% | 0.43% |
| Jun 2026 | 32.1% | 30.2% | 29.3% | 6.5% | 1.3% | 0.56% |
| Jul 2026 | 32% | 30.2% | 29.2% | 6.5% | 1.6% | 0.55% |
| Aug 2026 | 32.1% | 30.2% | 29.3% | 6.5% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the Shure and Ultimate Ears comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ultimate Ears took it in November 2025, Shure took it in January 2026.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among in ear monitor brands worldwide moved from 34.7% to 32.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among in ear monitor brands worldwide moved from 26.6% to 30.2%, and its estimated monthly branded searches held steady at 104K.
How did search popularity change for in ear monitor brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Shure’s and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shure
1 branded search term
- shure
Ultimate Ears
6 branded search terms
- bluetooth speaker ultimate ears
- speaker ultimate ears
- ue boom
- ultimate ears
- ultimateears
- ultimateears com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.