Brandwave

How popular isStanley in search?

In September 2026, there were an estimated 659K branded searches for Stanley worldwide which is up 23.2% over the last 12 months. Stanley holds 5.7% estimated Share of Search among insulated tumbler brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hydro Flask51.9%
  2. Frank Green15.6%
  3. Chilly's12.7%
  4. Corkcicle12.7%
  5. Stanley5.7%
  6. Owala1.1%
  7. YETI0.33%
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Which insulated tumbler brands compete with Stanley?

Stanley against insulated tumbler brands worldwide, by month

Share of Search by month for Hydro Flask, Frank Green, Chilly's, Corkcicle, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sCorkcicleStanleyOwalaYETI
Oct 202552.8%15.8%13%13%4.8%0.42%0.28%
Nov 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Dec 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Jan 202652.5%15.8%15.8%10.5%4.7%0.42%0.28%
Feb 202654%16.2%13.2%10.9%4.9%0.53%0.29%
Mar 202653.4%16%13.1%10.7%5.9%0.64%0.28%
Apr 202652.7%15.8%12.9%12.9%4.7%0.63%0.28%
May 202654.1%13.2%13.3%13.2%4.9%0.97%0.43%
Jun 202653.5%13.1%13.1%13.1%5.9%0.78%0.64%
Jul 202657.9%14.2%9.6%11.6%5.2%1%0.46%
Aug 202659.4%14.6%9.7%9.7%5.3%0.87%0.32%
Sep 202651.9%15.6%12.7%12.7%5.7%1.1%0.33%

  1. 1.Hydro Flask

    51.9%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -7.6 points.

  2. 2.Frank Green

    15.6%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.Chilly's

    12.7%

    Held 3rd. 110K estimated branded searches, -0.05% vs prior month. Share +3 points.

  4. 4.Corkcicle

    12.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +3 points.

  5. 5.Stanley

    5.7%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  6. 6.Owala

    1.1%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.YETI

    0.33%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Stanley and its closest rivals

Every comparison with Stanley

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide rose from 535K to 659K.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide increased from 4.8% to 5.7%.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide peaked at 5.9% in June 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

  2. In September 2026, Corkcicle gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

  3. In September 2026, Frank Green gained estimated Share of Search among insulated tumbler brands worldwide, from 14.6% to 15.6%.

  4. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 59.4% to 51.9%.

  5. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

Where does Stanley compete?

Stanley is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands2nd of 511%Show ranking
Staple gun brands5th of 51.1%Show ranking
Mini hacksaw brands5th of 61.3%Show ranking
Rubber mallet brands4th of 41.7%Show ranking
Dead blow hammer brands4th of 62.2%Show ranking
Workbench light brands3rd of 44.5%Show ranking
Wire stripper brands4th of 54.5%Show ranking
Insulated tumbler brands5th of 75.7%Shown above
Folding sawhorse brands3rd of 36.2%Show ranking
Drink bottle brands4th of 66.5%Show ranking
Metal straw brands2nd of 39.9%Show ranking
Jack plane brands2nd of 313.9%Show ranking
Hacksaw frame brands2nd of 326.8%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stanley iceflow
  • stanley quencher
  • stanley tumbler
  • stanley water bottle

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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