How popular isHydro Flask in search?
In September 2026, there were an estimated 470K branded searches for Hydro Flask worldwide which is down 17.4% over the last 12 months. Hydro Flask holds 51.9% estimated Share of Search among insulated tumbler brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insulated tumbler brands compete with Hydro Flask?
Share of Search by month for Hydro Flask, Frank Green, Chilly's, Corkcicle, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Frank Green | Chilly's | Corkcicle | Stanley | Owala | YETI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 15.8% | 13% | 13% | 4.8% | 0.42% | 0.28% |
| Nov 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Dec 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Jan 2026 | 52.5% | 15.8% | 15.8% | 10.5% | 4.7% | 0.42% | 0.28% |
| Feb 2026 | 54% | 16.2% | 13.2% | 10.9% | 4.9% | 0.53% | 0.29% |
| Mar 2026 | 53.4% | 16% | 13.1% | 10.7% | 5.9% | 0.64% | 0.28% |
| Apr 2026 | 52.7% | 15.8% | 12.9% | 12.9% | 4.7% | 0.63% | 0.28% |
| May 2026 | 54.1% | 13.2% | 13.3% | 13.2% | 4.9% | 0.97% | 0.43% |
| Jun 2026 | 53.5% | 13.1% | 13.1% | 13.1% | 5.9% | 0.78% | 0.64% |
| Jul 2026 | 57.9% | 14.2% | 9.6% | 11.6% | 5.2% | 1% | 0.46% |
| Aug 2026 | 59.4% | 14.6% | 9.7% | 9.7% | 5.3% | 0.87% | 0.32% |
| Sep 2026 | 51.9% | 15.6% | 12.7% | 12.7% | 5.7% | 1.1% | 0.33% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 450K | -33.1% | -7.6 points | |
| 2, held 2nd | 15.6% | 135K | -18.2% | +1 points | |
| 3, held 3rd | 12.7% | 110K | -0.05% | +3 points | |
| 4, held 4th | 12.7% | 110K | 0% | +3 points | |
| 5, held 5th | 5.7% | 49.5K | -18.2% | +0.4 points | |
| 6, held 6th | 1.1% | 9.9K | 0% | +0.3 points | |
| 7, held 7th | 0.33% | 2.9K | -19.4% | 0 points |
51.9%
Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -7.6 points.
15.6%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1 points.
3.
Chilly's12.7%
Held 3rd. 110K estimated branded searches, -0.05% vs prior month. Share +3 points.
12.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +3 points.
5.
Stanley5.7%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
6.
Owala1.1%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
YETI0.33%
Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare search popularity between Hydro Flask and its closest rivals
Every comparison with Hydro Flask
17 comparisons
- Hydro Flask vs Owala
- Hydro Flask vs Stanley
- Carhartt vs Hydro Flask
- Hydro Flask vs YETI
- Columbia vs Hydro Flask
- Coleman vs Hydro Flask
- Hydro Flask vs JanSport
- Herschel vs Hydro Flask
- BUILT vs Hydro Flask
- Hydro Flask vs Igloo
- Frank Green vs Hydro Flask
- Corkcicle vs Hydro Flask
- Hydro Flask vs Nalgene
- Chilly's vs Hydro Flask
- Hydro Flask vs Klean Kanteen
- Hydro Flask vs Pelican
- Hydro Flask vs S'well
How has branded search demand for Hydro Flask changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 569K to 470K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide decreased from 52.8% to 51.9%.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide peaked at 59.4% in August 2026 and was lowest at 51.9% in September 2026.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
5 changes
In September 2026, Chilly's gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.
In September 2026, Corkcicle gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.
In September 2026, Frank Green gained estimated Share of Search among insulated tumbler brands worldwide, from 14.6% to 15.6%.
In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 59.4% to 51.9%.
Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.
Where does Hydro Flask compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated drinkware brands | 3rd of 5 | 7.8% | Show ranking |
| Backpack cooler brands | 2nd of 7 | 27.5% | Show ranking |
| Lunch bag brands | 1st of 4 | 45.5% | Show ranking |
| Insulated tumbler brands | 1st of 7 | 51.9% | Shown above |
| Water bottle brands | 1st of 6 | 57.8% | Show ranking |
| Drink bottle brands | 1st of 6 | 59.4% | Show ranking |
| Metal straw brands | 1st of 3 | 89.6% | Show ranking |
How is Hydro Flask measured?
Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask tumbler
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