Hydro Flask vs Stanley:Which is searched more?
In September 2026, Stanley had more branded searches than Hydro Flask among insulated tumbler brands worldwide. Stanley was estimated to have 659K branded searches compared to Hydro Flask’s 470K, and held a 10.5% Share of Search versus Hydro Flask’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or Stanley?
Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, Hydro Flask. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Frank Green | Corkcicle | Chilly's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 10.2% | 10.9% | 7% | 3.1% | 3% | 2.6% |
| Nov 2025 | 69% | 7.7% | 9.2% | 6.5% | 3.2% | 2.5% | 1.8% |
| Dec 2025 | 64.2% | 8.6% | 9.7% | 9.5% | 3.4% | 2.7% | 1.9% |
| Jan 2026 | 64.3% | 9.1% | 10.4% | 7.8% | 3% | 2.4% | 3% |
| Feb 2026 | 67% | 8.3% | 9.5% | 8% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 68.3% | 9.2% | 9.1% | 6.6% | 2.6% | 2.1% | 2.1% |
| Apr 2026 | 66% | 10% | 9.2% | 7.3% | 2.7% | 2.6% | 2.2% |
| May 2026 | 65.1% | 10.6% | 9.1% | 8.4% | 2.1% | 2.6% | 2.1% |
| Jun 2026 | 64.4% | 11.8% | 8.9% | 8.2% | 2.1% | 2.5% | 2.1% |
| Jul 2026 | 68.3% | 10.3% | 8.8% | 7% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 68.3% | 11.6% | 8.9% | 6.1% | 2.1% | 1.7% | 1.4% |
| Sep 2026 | 69.7% | 10.5% | 7.5% | 6.2% | 2.2% | 2.2% | 1.8% |
How has the Hydro Flask and Stanley comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Stanley took it in March 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide moved from 10.9% to 7.5%, and its estimated monthly branded searches moved from 569K to 470K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide moved from 10.2% to 10.5%, and its estimated monthly branded searches moved from 535K to 659K.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
2 changes
In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 8.9% to 7.5%.
In September 2026, Stanley lost estimated Share of Search among insulated tumbler brands worldwide, from 11.6% to 10.5%.
Other head-to-heads among insulated tumbler brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
3 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask tumbler
Stanley
4 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
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