Owala vs Stanley:Which is searched more?
In September 2026, Stanley had more branded searches than Owala among insulated tumbler brands worldwide. Stanley was estimated to have 49.5K branded searches compared to Owala’s 9.9K, and held a 5.7% Share of Search versus Owala’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Owala or Stanley?
Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, Owala. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Frank Green | Chilly's | Corkcicle | Stanley | Owala | YETI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 15.8% | 13% | 13% | 4.8% | 0.42% | 0.28% |
| Nov 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Dec 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Jan 2026 | 52.5% | 15.8% | 15.8% | 10.5% | 4.7% | 0.42% | 0.28% |
| Feb 2026 | 54% | 16.2% | 13.2% | 10.9% | 4.9% | 0.53% | 0.29% |
| Mar 2026 | 53.4% | 16% | 13.1% | 10.7% | 5.9% | 0.64% | 0.28% |
| Apr 2026 | 52.7% | 15.8% | 12.9% | 12.9% | 4.7% | 0.63% | 0.28% |
| May 2026 | 54.1% | 13.2% | 13.3% | 13.2% | 4.9% | 0.97% | 0.43% |
| Jun 2026 | 53.5% | 13.1% | 13.1% | 13.1% | 5.9% | 0.78% | 0.64% |
| Jul 2026 | 57.9% | 14.2% | 9.6% | 11.6% | 5.2% | 1% | 0.46% |
| Aug 2026 | 59.4% | 14.6% | 9.7% | 9.7% | 5.3% | 0.87% | 0.32% |
| Sep 2026 | 51.9% | 15.6% | 12.7% | 12.7% | 5.7% | 1.1% | 0.33% |
How has the Owala and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Owala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide moved from 0.42% to 1.1%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.
Other head-to-heads among insulated tumbler brands
Hydro Flask vs Frank Green: compare search popularity
Hydro Flask vs Chilly's: compare search popularity
Hydro Flask vs Corkcicle: compare search popularity
Hydro Flask vs Stanley: compare search popularity- Frank Green vs Chilly's: compare search popularity
- Frank Green vs Corkcicle: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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