Brandwave

Chilly's vs Hydro Flask:Which is searched more?

In September 2026, Hydro Flask had more branded searches than Chilly's among insulated tumbler brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to Chilly's’ 110K, and held a 51.9% Share of Search versus Chilly's’ 12.7%. These are worldwide searches for English-language branded terms.

Share of Search among insulated tumbler brands worldwide in September 2026Which is more popular in search, Chilly's or Hydro Flask?
Chilly's12.7%110K searches
vs
Hydro Flask51.9%450K searches

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Which is more popular in search, Chilly's or Hydro Flask?

Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chilly's and Hydro Flask among insulated tumbler brands worldwide, by month

Share of Search by month for Hydro Flask, Chilly's. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sCorkcicleStanleyOwalaYETI
Oct 202552.8%15.8%13%13%4.8%0.42%0.28%
Nov 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Dec 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Jan 202652.5%15.8%15.8%10.5%4.7%0.42%0.28%
Feb 202654%16.2%13.2%10.9%4.9%0.53%0.29%
Mar 202653.4%16%13.1%10.7%5.9%0.64%0.28%
Apr 202652.7%15.8%12.9%12.9%4.7%0.63%0.28%
May 202654.1%13.2%13.3%13.2%4.9%0.97%0.43%
Jun 202653.5%13.1%13.1%13.1%5.9%0.78%0.64%
Jul 202657.9%14.2%9.6%11.6%5.2%1%0.46%
Aug 202659.4%14.6%9.7%9.7%5.3%0.87%0.32%
Sep 202651.9%15.6%12.7%12.7%5.7%1.1%0.33%

How has the Chilly's and Hydro Flask comparison changed over the last 12 months?

  • Hydro Flask was ahead of Chilly's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among insulated tumbler brands worldwide moved from 13% to 12.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide moved from 52.8% to 51.9%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

  2. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 59.4% to 51.9%.

Other head-to-heads among insulated tumbler brands

How each brand is measured

Brandwave collects information about searches that people make online using Chilly's’ and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chilly's

2 branded search terms

  • chilly s
  • chillys

Hydro Flask

1 branded search term

  • hydro flask

How the Brand Demand Index is measured

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