Brandwave

How popular isChilly's in search?

In September 2026, there were an estimated 110K branded searches for Chilly's worldwide which is down 18.5% over the last 12 months. Chilly's holds 12.7% estimated Share of Search among insulated tumbler brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hydro Flask51.9%
  2. Frank Green15.6%
  3. Chilly's12.7%
  4. Corkcicle12.7%
  5. Stanley5.7%
  6. Owala1.1%
  7. YETI0.33%
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Which insulated tumbler brands compete with Chilly's?

Chilly's against insulated tumbler brands worldwide, by month

Share of Search by month for Hydro Flask, Frank Green, Chilly's, Corkcicle, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sCorkcicleStanleyOwalaYETI
Oct 202552.8%15.8%13%13%4.8%0.42%0.28%
Nov 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Dec 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Jan 202652.5%15.8%15.8%10.5%4.7%0.42%0.28%
Feb 202654%16.2%13.2%10.9%4.9%0.53%0.29%
Mar 202653.4%16%13.1%10.7%5.9%0.64%0.28%
Apr 202652.7%15.8%12.9%12.9%4.7%0.63%0.28%
May 202654.1%13.2%13.3%13.2%4.9%0.97%0.43%
Jun 202653.5%13.1%13.1%13.1%5.9%0.78%0.64%
Jul 202657.9%14.2%9.6%11.6%5.2%1%0.46%
Aug 202659.4%14.6%9.7%9.7%5.3%0.87%0.32%
Sep 202651.9%15.6%12.7%12.7%5.7%1.1%0.33%

  1. 1.Hydro Flask

    51.9%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -7.6 points.

  2. 2.Frank Green

    15.6%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.Chilly's

    12.7%

    Held 3rd. 110K estimated branded searches, -0.05% vs prior month. Share +3 points.

  4. 4.Corkcicle

    12.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +3 points.

  5. 5.Stanley

    5.7%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  6. 6.Owala

    1.1%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.YETI

    0.33%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Chilly's and its closest rivals

Every comparison with Chilly's

How has branded search demand for Chilly's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chilly's worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among insulated tumbler brands worldwide peaked at 15.8% in January 2026 and was lowest at 9.6% in July 2026.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

  2. In September 2026, Corkcicle gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

  3. In September 2026, Frank Green gained estimated Share of Search among insulated tumbler brands worldwide, from 14.6% to 15.6%.

  4. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 59.4% to 51.9%.

  5. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

Where does Chilly's compete?

Chilly's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands3rd of 712.7%Shown above
Water bottle brands3rd of 614.2%Show ranking
Drink bottle brands3rd of 614.6%Show ranking
Keep cup brands2nd of 537.9%Show ranking

How is Chilly's measured?

Brandwave collects information about searches that people make online using Chilly's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chilly s
  • chillys

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How the Brand Demand Index is measured

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