Owala vs YETI:Which is searched more?
In September 2026, Owala had more branded searches than YETI among insulated tumbler brands worldwide. Owala was estimated to have 4.4M branded searches compared to YETI’s 388K, and held a 69.7% Share of Search versus YETI’s 6.2%. These are worldwide searches for English-language branded terms.
Follow Owala vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Owala or YETI?
Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owala, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Frank Green | Corkcicle | Chilly's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 10.2% | 10.9% | 7% | 3.1% | 3% | 2.6% |
| Nov 2025 | 69% | 7.7% | 9.2% | 6.5% | 3.2% | 2.5% | 1.8% |
| Dec 2025 | 64.2% | 8.6% | 9.7% | 9.5% | 3.4% | 2.7% | 1.9% |
| Jan 2026 | 64.3% | 9.1% | 10.4% | 7.8% | 3% | 2.4% | 3% |
| Feb 2026 | 67% | 8.3% | 9.5% | 8% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 68.3% | 9.2% | 9.1% | 6.6% | 2.6% | 2.1% | 2.1% |
| Apr 2026 | 66% | 10% | 9.2% | 7.3% | 2.7% | 2.6% | 2.2% |
| May 2026 | 65.1% | 10.6% | 9.1% | 8.4% | 2.1% | 2.6% | 2.1% |
| Jun 2026 | 64.4% | 11.8% | 8.9% | 8.2% | 2.1% | 2.5% | 2.1% |
| Jul 2026 | 68.3% | 10.3% | 8.8% | 7% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 68.3% | 11.6% | 8.9% | 6.1% | 2.1% | 1.7% | 1.4% |
| Sep 2026 | 69.7% | 10.5% | 7.5% | 6.2% | 2.2% | 2.2% | 1.8% |
How has the Owala and YETI comparison changed over the last 12 months?
3 findings
- Owala was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide moved from 63.2% to 69.7%, and its estimated monthly branded searches moved from 3.3M to 4.4M.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide moved from 7% to 6.2%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
1 change
In September 2026, Owala gained estimated Share of Search among insulated tumbler brands worldwide, from 68.3% to 69.7%.
Other head-to-heads among insulated tumbler brands
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.