Brandwave

Frank Green vs Owala:Which is searched more?

In September 2026, Owala had more branded searches than Frank Green among insulated tumbler brands worldwide. Owala was estimated to have 4.4M branded searches compared to Frank Green’s 135K, and held a 69.7% Share of Search versus Frank Green’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among insulated tumbler brands worldwide in September 2026Which is more popular in search, Frank Green or Owala?
Frank Green2.2%135K searches
vs
Owala69.7%4.4M searches

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Which is more popular in search, Frank Green or Owala?

Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frank Green and Owala among insulated tumbler brands worldwide, by month

Share of Search by month for Owala, Frank Green. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaStanleyHydro FlaskYETIFrank GreenCorkcicleChilly's
Oct 202563.2%10.2%10.9%7%3.1%3%2.6%
Nov 202569%7.7%9.2%6.5%3.2%2.5%1.8%
Dec 202564.2%8.6%9.7%9.5%3.4%2.7%1.9%
Jan 202664.3%9.1%10.4%7.8%3%2.4%3%
Feb 202667%8.3%9.5%8%2.7%2.2%2.2%
Mar 202668.3%9.2%9.1%6.6%2.6%2.1%2.1%
Apr 202666%10%9.2%7.3%2.7%2.6%2.2%
May 202665.1%10.6%9.1%8.4%2.1%2.6%2.1%
Jun 202664.4%11.8%8.9%8.2%2.1%2.5%2.1%
Jul 202668.3%10.3%8.8%7%2.1%2.1%1.4%
Aug 202668.3%11.6%8.9%6.1%2.1%1.7%1.4%
Sep 202669.7%10.5%7.5%6.2%2.2%2.2%1.8%

How has the Frank Green and Owala comparison changed over the last 12 months?

  • Owala was ahead of Frank Green in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frank Green’s estimated Share of Search among insulated tumbler brands worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide moved from 63.2% to 69.7%, and its estimated monthly branded searches moved from 3.3M to 4.4M.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Owala gained estimated Share of Search among insulated tumbler brands worldwide, from 68.3% to 69.7%.

  2. Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among insulated tumbler brands

How each brand is measured

Brandwave collects information about searches that people make online using Frank Green’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Green

1 branded search term

  • frank green

Owala

7 branded search terms

  • freesip
  • owala
  • owala bottle
  • owala freesip
  • owala tumbler
  • owala water bottle
  • water bottle owala

How the Brand Demand Index is measured

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