Hydro Flask vs S'well:Which is more popular by branded search?
In August 2026, Hydro Flask had more branded searches than S'well among water bottle brands worldwide. Hydro Flask was estimated to have 697K branded searches compared to S'well’s 12.1K, and held a 46.4% Share of Search versus S'well’s 0.81%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or S'well?
Compare the water bottle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, S'well. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | YETI | Chilly's | Nalgene | Klean Kanteen | S'well |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 29.8% | 10.7% | 7.2% | 5.9% | 0.96% |
| Nov 2025 | 45.6% | 33% | 8.8% | 5.9% | 5.9% | 0.79% |
| Dec 2025 | 40.5% | 40.3% | 7.8% | 5.2% | 5.2% | 0.86% |
| Jan 2026 | 42.4% | 32.3% | 12.2% | 6.7% | 5.5% | 0.9% |
| Feb 2026 | 41.6% | 35.5% | 9.8% | 6.6% | 5.4% | 1.1% |
| Mar 2026 | 42.4% | 31.3% | 10% | 8.2% | 6.7% | 1.3% |
| Apr 2026 | 41.4% | 33.4% | 9.7% | 8% | 6.5% | 1.1% |
| May 2026 | 38.7% | 36.4% | 9.1% | 7.5% | 7.5% | 1% |
| Jun 2026 | 39.3% | 36.8% | 9.2% | 7.6% | 6.2% | 1% |
| Jul 2026 | 43.5% | 35% | 6.9% | 6.9% | 6.9% | 0.92% |
| Aug 2026 | 46.4% | 32.2% | 7.3% | 7.3% | 6% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hydro Flask and S'well comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of S'well in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among water bottle brands worldwide moved from 45.4% to 46.4%, and its estimated monthly branded searches moved from 570K to 697K.
- Across the 11 months ending August 2026, S'well’s estimated Share of Search among water bottle brands worldwide moved from 0.96% to 0.81%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for water bottle brands worldwide in August 2026?
1 change
In August 2026, Hydro Flask gained estimated Share of Search among water bottle brands worldwide, from 43.5% to 46.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and S'well’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
4 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask com
- hydro flask tumbler
S'well
1 branded search term
- swell bottle
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