Brandwave

How popular isOwala?

In September 2026, people searched for Owala by name about 4.4 million times worldwide, a 31.5% increase from the previous year. These searches made up 1.3% of all global water bottle brand searches, placing Owala fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Owala is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. Hydro FlaskShare of searches 57.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NalgeneShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. Chilly'sShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Klean KanteenShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. OwalaShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. Owala is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. S'well5th
  6. Klean Kanteen6th
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which water bottle brands compete with Owala?

Owala against water bottle brands worldwide, by month

Share of searches by month for Hydro Flask, Nalgene, Chilly's, Klean Kanteen, Owala. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskNalgeneChilly'sKlean KanteenOwalaS'wellYETI
Oct 202560.5%14.4%14.9%8.1%0.48%1.3%0.32%
Nov 202564%12.5%12.9%8.6%0.63%1.2%0.34%
Dec 202563.8%12.4%12.8%8.6%0.63%1.4%0.34%
Jan 202658.5%13.9%17.6%7.9%0.47%1.3%0.31%
Feb 202660.3%14.3%14.8%8.1%0.59%1.6%0.32%
Mar 202657.1%16.6%14%9.4%0.69%1.9%0.3%
Apr 202657.3%16.7%14%9.4%0.69%1.5%0.31%
May 202655.2%17.2%13.5%11.1%0.99%1.5%0.44%
Jun 202656.4%17.5%13.8%9.3%0.83%1.5%0.68%
Jul 202661.3%15.6%10.1%10.1%1.1%1.3%0.49%
Aug 202663.6%15.1%10.4%8.5%0.93%1.1%0.34%
Sep 202657.1%16.6%14%9.4%1.3%1.3%0.37%

  1. 1.Hydro Flask

    57.1%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -6.4 points.

  2. 2.Nalgene

    16.6%

    Held 2nd. 131K estimated branded searches, -17.9% vs prior month. Share +1.6 points.

  3. 3.Chilly's

    14%

    Held 3rd. 110K estimated branded searches, -0.05% vs prior month. Share +3.6 points.

  4. 4.Klean Kanteen

    9.4%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share +0.8 points.

  5. 5.Owala

    1.3%

    Moved from 6th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.S'well

    1.3%

    Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  7. 7.YETI

    0.37%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Owala and its closest rivals

Every comparison with Owala

11 comparisons

How has branded search demand for Owala changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Owala worldwide rose from 3.3M to 4.4M.
  • Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide increased from 0.48% to 1.3%.
  • Across the 12 months ending September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.

How did search popularity change for water bottle brands worldwide in September 2026?

6 changes

  1. In September 2026, Chilly's gained share of searches among water bottle brands worldwide, from 10.4% to 14%.

  2. In September 2026, Nalgene gained share of searches among water bottle brands worldwide, from 15.1% to 16.6%.

  3. In September 2026, Klean Kanteen gained share of searches among water bottle brands worldwide, from 8.5% to 9.4%.

  4. In September 2026, Hydro Flask lost share of searches among water bottle brands worldwide, from 63.6% to 57.1%.

  5. In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.

  6. In September 2026, S'well fell from 5th to 6th among water bottle brands worldwide.

How are Owala’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Owala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freesip
  • owala
  • owala bottle
  • owala freesip
  • owala tumbler
  • owala water bottle
  • water bottle owala

Do you work for Owala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Owala compete?

Owala is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands1st of 767.2%Show ranking
Drink bottle brands6th of 71.1%Show ranking
Insulated tumbler brands6th of 71.1%Show ranking
Water bottle brands5th of 71.3%Shown above
Creator with pink hair and a pink jacket

Is Owala your brand?

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