Brandwave

Nalgene vs Owala:Which is more popular?

In September 2026, Nalgene had more branded searches than Owala among drink bottle brands worldwide. Nalgene had about 131,000 branded searches, while Owala had 9,900. Nalgene made up 14.7% of all drink bottle brand searches we track, and Owala accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Owala appeared in all five answers and Nalgene in three. Owala was mentioned before Nalgene in every answer.

Among drink bottle brands worldwide in September 2026

Who do people search for more?

Nalgene, about 13 searches for every 1 for Owala

Nalgene 131K searchesOwala 9.9K searches

Who does AI mention more?

Owala, mentioned in every answer we collected

Owala in 5 of 5Nalgene in 3 of 5

Who does AI recommend more?

Owala, named ahead of Nalgene in every answer

Owala first in 5Nalgene never first

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. Nalgene was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Owala was listed before Nalgene in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Owala1st
  2. Hydro Flask2nd
  3. YETI3rd
  4. Stanley4th
  5. Nalgene5th
  6. Frank Green–
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Nalgene or Owala more popular in search?

This chart shows how often people search Google for Nalgene and Owala by name. Each line represents a brand's share of searches for all seven drink bottle brands we track, month by month, from English-language searches worldwide.

Nalgene and Owala among drink bottle brands worldwide, by month

Share of searches by month for Nalgene, Owala. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskFrank GreenNalgeneChilly'sStanleyOwalaYETI
Oct 202553%15.9%12.6%13%4.8%0.42%0.28%
Nov 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Dec 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Jan 202651.5%15.4%12.3%15.5%4.6%0.41%0.27%
Feb 202653%15.9%12.6%13%4.8%0.52%0.28%
Mar 202650.9%15.3%14.8%12.5%5.6%0.61%0.27%
Apr 202651.5%15.4%15%12.6%4.6%0.62%0.27%
May 202652.2%12.8%16.2%12.8%4.7%0.94%0.42%
Jun 202651.6%12.6%16.1%12.6%5.7%0.76%0.62%
Jul 202656.1%13.8%14.3%9.3%5.1%1%0.45%
Aug 202656.9%14%13.5%9.3%5.1%0.84%0.3%
Sep 202650.6%15.2%14.7%12.4%5.6%1.1%0.33%

How has the Nalgene and Owala comparison changed over the last 12 months?

3 findings
  • Nalgene was ahead of Owala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nalgene’s share of searches among drink bottle brands worldwide moved from 12.6% to 14.7%, and its estimated monthly branded searches held steady at 131K.
  • Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands worldwide moved from 0.42% to 1.1%, and its estimated monthly branded searches moved from 4.4K to 9.9K.

How did search popularity change for drink bottle brands worldwide in September 2026?

2 changes
  1. In September 2026, Nalgene gained share of searches among drink bottle brands worldwide, from 13.5% to 14.7%.

  2. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nalgene’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nalgene

2 branded search terms

  • nalgene
  • nalgene water bottle

Owala

1 branded search term

  • freesip

How the Brand Demand Index is measured

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