Brandwave

Hydro Flask vs Nalgene:Which is more popular?

In September 2026, Hydro Flask had more branded searches than Nalgene among drink bottle brands worldwide. Hydro Flask had about 450,000 branded searches, while Nalgene had 131,000. Hydro Flask made up 50.6% of all drink bottle brand searches we track, and Nalgene accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Hydro Flask appeared in all five answers and Nalgene in three. Hydro Flask was mentioned before Nalgene in every answer.

Among drink bottle brands worldwide in September 2026

Who do people search for more?

Hydro Flask, about 3 searches for every 1 for Nalgene

Hydro Flask 450K searchesNalgene 131K searches

Who does AI mention more?

Hydro Flask, mentioned in every answer we collected

Hydro Flask in 5 of 5Nalgene in 3 of 5

Who does AI recommend more?

Hydro Flask, named ahead of Nalgene in every answer

Hydro Flask first in 5Nalgene never first

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask appeared in all five answers. Nalgene was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was listed before Nalgene in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Owala1st
  2. Hydro Flask2nd
  3. YETI3rd
  4. Stanley4th
  5. Nalgene5th
  6. Frank Green–
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hydro Flask or Nalgene more popular in search?

This chart shows how often people search Google for Hydro Flask and Nalgene by name. Each line represents a brand's share of searches for all seven drink bottle brands we track, month by month, from English-language searches worldwide.

Hydro Flask and Nalgene among drink bottle brands worldwide, by month

Share of searches by month for Hydro Flask, Nalgene. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskFrank GreenNalgeneChilly'sStanleyOwalaYETI
Oct 202553%15.9%12.6%13%4.8%0.42%0.28%
Nov 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Dec 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Jan 202651.5%15.4%12.3%15.5%4.6%0.41%0.27%
Feb 202653%15.9%12.6%13%4.8%0.52%0.28%
Mar 202650.9%15.3%14.8%12.5%5.6%0.61%0.27%
Apr 202651.5%15.4%15%12.6%4.6%0.62%0.27%
May 202652.2%12.8%16.2%12.8%4.7%0.94%0.42%
Jun 202651.6%12.6%16.1%12.6%5.7%0.76%0.62%
Jul 202656.1%13.8%14.3%9.3%5.1%1%0.45%
Aug 202656.9%14%13.5%9.3%5.1%0.84%0.3%
Sep 202650.6%15.2%14.7%12.4%5.6%1.1%0.33%

How has the Hydro Flask and Nalgene comparison changed over the last 12 months?

3 findings
  • Hydro Flask was ahead of Nalgene in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among drink bottle brands worldwide moved from 53% to 50.6%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Nalgene’s share of searches among drink bottle brands worldwide moved from 12.6% to 14.7%, and its estimated monthly branded searches held steady at 131K.

How did search popularity change for drink bottle brands worldwide in September 2026?

2 changes
  1. In September 2026, Nalgene gained share of searches among drink bottle brands worldwide, from 13.5% to 14.7%.

  2. In September 2026, Hydro Flask lost share of searches among drink bottle brands worldwide, from 56.9% to 50.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Nalgene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

1 branded search term

  • hydro flask

Nalgene

2 branded search terms

  • nalgene
  • nalgene water bottle

How the Brand Demand Index is measured

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