Brandwave

How popular isNalgene?

In September 2026, people searched for Nalgene by name about 131,000 times worldwide, about the same as the previous year. These searches made up 14.7% of all global drink bottle brand searches, placing Nalgene third out of seven brands. When we asked both ChatGPT and Google AI Overviews about drink bottle brands, Nalgene appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Nalgene is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Hydro FlaskShare of searches 50.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Frank GreenShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NalgeneShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Chilly'sShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StanleyShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nalgene was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nalgene is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Owala1st
  2. Hydro Flask2nd
  3. YETI3rd
  4. Stanley4th
  5. Nalgene5th
  6. Frank Green–
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drink bottle brands compete with Nalgene?

Nalgene against drink bottle brands worldwide, by month

Share of searches by month for Hydro Flask, Frank Green, Nalgene, Chilly's, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskFrank GreenNalgeneChilly'sStanleyOwalaYETI
Oct 202553%15.9%12.6%13%4.8%0.42%0.28%
Nov 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Dec 202553.6%19.6%10.4%10.8%4.8%0.53%0.29%
Jan 202651.5%15.4%12.3%15.5%4.6%0.41%0.27%
Feb 202653%15.9%12.6%13%4.8%0.52%0.28%
Mar 202650.9%15.3%14.8%12.5%5.6%0.61%0.27%
Apr 202651.5%15.4%15%12.6%4.6%0.62%0.27%
May 202652.2%12.8%16.2%12.8%4.7%0.94%0.42%
Jun 202651.6%12.6%16.1%12.6%5.7%0.76%0.62%
Jul 202656.1%13.8%14.3%9.3%5.1%1%0.45%
Aug 202656.9%14%13.5%9.3%5.1%0.84%0.3%
Sep 202650.6%15.2%14.7%12.4%5.6%1.1%0.33%
  1. Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -6.3 points.

  2. Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  3. 3.Nalgene

    14.7%

    Held 3rd. 131K estimated branded searches, -17.9% vs prior month. Share +1.2 points.

  4. 4.Chilly's

    12.4%

    Held 4th. 110K estimated branded searches, -0.05% vs prior month. Share +3.1 points.

  5. 5.Stanley

    5.6%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  6. 6.Owala

    1.1%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.YETI

    0.33%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Nalgene and its closest rivals

Every comparison with Nalgene

8 comparisons

How has branded search demand for Nalgene changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nalgene worldwide held steady at 131K.
  • Across the 12 months ending September 2026, Nalgene’s share of searches among drink bottle brands worldwide increased from 12.6% to 14.7%.
  • Across the 12 months ending September 2026, Nalgene’s share of searches among drink bottle brands worldwide peaked at 16.2% in May 2026 and was lowest at 10.4% in December 2025.
  • Across the 12 months ending September 2026, Nalgene rose from 4th to 3rd among drink bottle brands worldwide.

How did search popularity change for drink bottle brands worldwide in September 2026?

5 changes
  1. In September 2026, Chilly's gained share of searches among drink bottle brands worldwide, from 9.3% to 12.4%.

  2. In September 2026, Nalgene gained share of searches among drink bottle brands worldwide, from 13.5% to 14.7%.

  3. In September 2026, Frank Green gained share of searches among drink bottle brands worldwide, from 14% to 15.2%.

  4. In September 2026, Hydro Flask lost share of searches among drink bottle brands worldwide, from 56.9% to 50.6%.

  5. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

How are Nalgene’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nalgene’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nalgene
  • nalgene water bottle

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How the Brand Demand Index is measured

Where does Nalgene compete?

Nalgene is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands3rd of 714.7%Shown above
Water bottle brands2nd of 716.6%Show ranking
Creator with pink hair and a pink jacket

Is Nalgene your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.