Owala vs YETI:Which is more popular?
In September 2026, Owala had more branded searches than YETI among water bottle brands worldwide. Owala had about 9,900 branded searches, while YETI had 2,900. Owala made up 1.3% of all water bottle brand searches we track, and YETI accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and YETI in four. Owala was mentioned before YETI in four out of five answers.
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Top water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. YETI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Owala was listed before YETI in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Owala2nd
YETI3rd
Nalgene4th
S'well5th
Klean Kanteen6th
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water bottle brands
5 answers
Asked ChatGPT
“Which water bottle brand should I buy?”
Asked ChatGPT
“What are the best water bottle brands?”
Asked ChatGPT
“What's the best water bottle brand for daily hydration?”
Searched Google, AI Overview
“water bottle brands”
Searched Google, AI Overview
“best water bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Owala or YETI more popular in search?
This chart shows how often people search Google for Owala and YETI by name. Each line represents a brand's share of searches for all seven water bottle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Owala, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | Nalgene | Chilly's | Klean Kanteen | Owala | S'well | YETI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 14.4% | 14.9% | 8.1% | 0.48% | 1.3% | 0.32% |
| Nov 2025 | 64% | 12.5% | 12.9% | 8.6% | 0.63% | 1.2% | 0.34% |
| Dec 2025 | 63.8% | 12.4% | 12.8% | 8.6% | 0.63% | 1.4% | 0.34% |
| Jan 2026 | 58.5% | 13.9% | 17.6% | 7.9% | 0.47% | 1.3% | 0.31% |
| Feb 2026 | 60.3% | 14.3% | 14.8% | 8.1% | 0.59% | 1.6% | 0.32% |
| Mar 2026 | 57.1% | 16.6% | 14% | 9.4% | 0.69% | 1.9% | 0.3% |
| Apr 2026 | 57.3% | 16.7% | 14% | 9.4% | 0.69% | 1.5% | 0.31% |
| May 2026 | 55.2% | 17.2% | 13.5% | 11.1% | 0.99% | 1.5% | 0.44% |
| Jun 2026 | 56.4% | 17.5% | 13.8% | 9.3% | 0.83% | 1.5% | 0.68% |
| Jul 2026 | 61.3% | 15.6% | 10.1% | 10.1% | 1.1% | 1.3% | 0.49% |
| Aug 2026 | 63.6% | 15.1% | 10.4% | 8.5% | 0.93% | 1.1% | 0.34% |
| Sep 2026 | 57.1% | 16.6% | 14% | 9.4% | 1.3% | 1.3% | 0.37% |
How has the Owala and YETI comparison changed over the last 12 months?
3 findings
- Owala was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
- Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands worldwide moved from 0.32% to 0.37%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for water bottle brands worldwide in September 2026?
1 change

In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Owala’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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