Brandwave

Owala vs YETI:Which is more popular?

In September 2026, Owala had more branded searches than YETI among water bottle brands worldwide. Owala had about 9,900 branded searches, while YETI had 2,900. Owala made up 1.3% of all water bottle brand searches we track, and YETI accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and YETI in four. Owala was mentioned before YETI in four out of five answers.

Among water bottle brands worldwide in September 2026

Who do people search for more?

Owala, about 3 searches for every 1 for YETI

Owala 9.9K searchesYETI 2.9K searches

Who does AI mention more?

Owala, mentioned in every answer we collected

Owala in 5 of 5YETI in 4 of 5

Who does AI recommend more?

Owala, named ahead of YETI in 4 of 5 answers

Owala first in 4YETI first in 1

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. YETI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Owala was listed before YETI in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. S'well5th
  6. Klean Kanteen6th
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Owala or YETI more popular in search?

This chart shows how often people search Google for Owala and YETI by name. Each line represents a brand's share of searches for all seven water bottle brands we track, month by month, from English-language searches worldwide.

Owala and YETI among water bottle brands worldwide, by month

Share of searches by month for Owala, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskNalgeneChilly'sKlean KanteenOwalaS'wellYETI
Oct 202560.5%14.4%14.9%8.1%0.48%1.3%0.32%
Nov 202564%12.5%12.9%8.6%0.63%1.2%0.34%
Dec 202563.8%12.4%12.8%8.6%0.63%1.4%0.34%
Jan 202658.5%13.9%17.6%7.9%0.47%1.3%0.31%
Feb 202660.3%14.3%14.8%8.1%0.59%1.6%0.32%
Mar 202657.1%16.6%14%9.4%0.69%1.9%0.3%
Apr 202657.3%16.7%14%9.4%0.69%1.5%0.31%
May 202655.2%17.2%13.5%11.1%0.99%1.5%0.44%
Jun 202656.4%17.5%13.8%9.3%0.83%1.5%0.68%
Jul 202661.3%15.6%10.1%10.1%1.1%1.3%0.49%
Aug 202663.6%15.1%10.4%8.5%0.93%1.1%0.34%
Sep 202657.1%16.6%14%9.4%1.3%1.3%0.37%

How has the Owala and YETI comparison changed over the last 12 months?

3 findings
  • Owala was ahead of YETI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
  • Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands worldwide moved from 0.32% to 0.37%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for water bottle brands worldwide in September 2026?

1 change
  1. In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Owala’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Owala

1 branded search term

  • freesip

YETI

1 branded search term

  • yeti drinkware

How the Brand Demand Index is measured

Other head-to-heads among water bottle brands

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