Brandwave

Nalgene vs Owala:Which is more popular?

In September 2026, Nalgene had more branded searches than Owala among water bottle brands worldwide. Nalgene had about 131,000 branded searches, while Owala had 9,900. Nalgene made up 16.6% of all water bottle brand searches we track, and Owala accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about water bottle brands, both Nalgene and Owala appeared in all five answers. Owala was mentioned before Nalgene in four out of five answers.

Among water bottle brands worldwide in September 2026

Who do people search for more?

Nalgene, about 13 searches for every 1 for Owala

Nalgene 131K searchesOwala 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Nalgene in 5 of 5Owala in 5 of 5

Who does AI recommend more?

Owala, named ahead of Nalgene in 4 of 5 answers

Owala first in 4Nalgene first in 1

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Nalgene and Owala showed up in all five answers. Owala was listed before Nalgene in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. S'well5th
  6. Klean Kanteen6th
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nalgene or Owala more popular in search?

This chart shows how often people search Google for Nalgene and Owala by name. Each line represents a brand's share of searches for all seven water bottle brands we track, month by month, from English-language searches worldwide.

Nalgene and Owala among water bottle brands worldwide, by month

Share of searches by month for Nalgene, Owala. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskNalgeneChilly'sKlean KanteenOwalaS'wellYETI
Oct 202560.5%14.4%14.9%8.1%0.48%1.3%0.32%
Nov 202564%12.5%12.9%8.6%0.63%1.2%0.34%
Dec 202563.8%12.4%12.8%8.6%0.63%1.4%0.34%
Jan 202658.5%13.9%17.6%7.9%0.47%1.3%0.31%
Feb 202660.3%14.3%14.8%8.1%0.59%1.6%0.32%
Mar 202657.1%16.6%14%9.4%0.69%1.9%0.3%
Apr 202657.3%16.7%14%9.4%0.69%1.5%0.31%
May 202655.2%17.2%13.5%11.1%0.99%1.5%0.44%
Jun 202656.4%17.5%13.8%9.3%0.83%1.5%0.68%
Jul 202661.3%15.6%10.1%10.1%1.1%1.3%0.49%
Aug 202663.6%15.1%10.4%8.5%0.93%1.1%0.34%
Sep 202657.1%16.6%14%9.4%1.3%1.3%0.37%

How has the Nalgene and Owala comparison changed over the last 12 months?

3 findings
  • Nalgene was ahead of Owala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nalgene’s share of searches among water bottle brands worldwide moved from 14.4% to 16.6%, and its estimated monthly branded searches held steady at 131K.
  • Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.

How did search popularity change for water bottle brands worldwide in September 2026?

2 changes
  1. In September 2026, Nalgene gained share of searches among water bottle brands worldwide, from 15.1% to 16.6%.

  2. In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nalgene’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nalgene

2 branded search terms

  • nalgene
  • nalgene water bottle

Owala

1 branded search term

  • freesip

How the Brand Demand Index is measured

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