Brandwave

Klean Kanteen vs Owala:Which is more popular?

In September 2026, Klean Kanteen had more branded searches than Owala among water bottle brands worldwide. Klean Kanteen had about 74,000 branded searches, while Owala had 9,900. Klean Kanteen made up 9.4% of all water bottle brand searches we track, and Owala accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and Klean Kanteen in one. Owala was mentioned before Klean Kanteen in every answer.

Among water bottle brands worldwide in September 2026

Who do people search for more?

Klean Kanteen, about 7 searches for every 1 for Owala

Klean Kanteen 74K searchesOwala 9.9K searches

Who does AI mention more?

Owala, mentioned in every answer we collected

Owala in 5 of 5Klean Kanteen in 1 of 5

Who does AI recommend more?

Owala, named ahead of Klean Kanteen in every answer

Owala first in 5Klean Kanteen never first

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. Klean Kanteen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Owala was listed before Klean Kanteen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. S'well5th
  6. Klean Kanteen6th
  7. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klean Kanteen or Owala more popular in search?

This chart shows how often people search Google for Klean Kanteen and Owala by name. Each line represents a brand's share of searches for all seven water bottle brands we track, month by month, from English-language searches worldwide.

Klean Kanteen and Owala among water bottle brands worldwide, by month

Share of searches by month for Klean Kanteen, Owala. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskNalgeneChilly'sKlean KanteenOwalaS'wellYETI
Oct 202560.5%14.4%14.9%8.1%0.48%1.3%0.32%
Nov 202564%12.5%12.9%8.6%0.63%1.2%0.34%
Dec 202563.8%12.4%12.8%8.6%0.63%1.4%0.34%
Jan 202658.5%13.9%17.6%7.9%0.47%1.3%0.31%
Feb 202660.3%14.3%14.8%8.1%0.59%1.6%0.32%
Mar 202657.1%16.6%14%9.4%0.69%1.9%0.3%
Apr 202657.3%16.7%14%9.4%0.69%1.5%0.31%
May 202655.2%17.2%13.5%11.1%0.99%1.5%0.44%
Jun 202656.4%17.5%13.8%9.3%0.83%1.5%0.68%
Jul 202661.3%15.6%10.1%10.1%1.1%1.3%0.49%
Aug 202663.6%15.1%10.4%8.5%0.93%1.1%0.34%
Sep 202657.1%16.6%14%9.4%1.3%1.3%0.37%

How has the Klean Kanteen and Owala comparison changed over the last 12 months?

3 findings
  • Klean Kanteen was ahead of Owala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klean Kanteen’s share of searches among water bottle brands worldwide moved from 8.1% to 9.4%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.

How did search popularity change for water bottle brands worldwide in September 2026?

2 changes
  1. In September 2026, Klean Kanteen gained share of searches among water bottle brands worldwide, from 8.5% to 9.4%.

  2. In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Klean Kanteen’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klean Kanteen

1 branded search term

  • klean kanteen

Owala

1 branded search term

  • freesip

How the Brand Demand Index is measured

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