Owala vs S'well:Which is more popular?
In September 2026, Owala and S'well were level in searches among water bottle brands worldwide, with an estimated 9.9K branded searches each, at 1.3% of the total each. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and S'well in one. Owala was mentioned before S'well in every answer.
Who do people search for more?
Owala and S'well are searched for about as often as each other.
Who does AI mention more?
Owala, mentioned in every answer we collected
Who does AI recommend more?
Owala, named ahead of S'well in every answer
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Top water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. S'well was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Owala was listed before S'well in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st- Owala2nd
YETI3rd
Nalgene4th
S'well5th
Klean Kanteen6th
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nalgene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- S'well1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water bottle brands
5 answers
Asked ChatGPT
“Which water bottle brand should I buy?”
Asked ChatGPT
“What are the best water bottle brands?”
Asked ChatGPT
“What's the best water bottle brand for daily hydration?”
Searched Google, AI Overview
“water bottle brands”
Searched Google, AI Overview
“best water bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Owala or S'well more popular in search?
This chart shows how often people search Google for Owala and S'well by name. Each line represents a brand's share of searches for all seven water bottle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Owala, S'well. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | Nalgene | Chilly's | Klean Kanteen | Owala | S'well | YETI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 14.4% | 14.9% | 8.1% | 0.48% | 1.3% | 0.32% |
| Nov 2025 | 64% | 12.5% | 12.9% | 8.6% | 0.63% | 1.2% | 0.34% |
| Dec 2025 | 63.8% | 12.4% | 12.8% | 8.6% | 0.63% | 1.4% | 0.34% |
| Jan 2026 | 58.5% | 13.9% | 17.6% | 7.9% | 0.47% | 1.3% | 0.31% |
| Feb 2026 | 60.3% | 14.3% | 14.8% | 8.1% | 0.59% | 1.6% | 0.32% |
| Mar 2026 | 57.1% | 16.6% | 14% | 9.4% | 0.69% | 1.9% | 0.3% |
| Apr 2026 | 57.3% | 16.7% | 14% | 9.4% | 0.69% | 1.5% | 0.31% |
| May 2026 | 55.2% | 17.2% | 13.5% | 11.1% | 0.99% | 1.5% | 0.44% |
| Jun 2026 | 56.4% | 17.5% | 13.8% | 9.3% | 0.83% | 1.5% | 0.68% |
| Jul 2026 | 61.3% | 15.6% | 10.1% | 10.1% | 1.1% | 1.3% | 0.49% |
| Aug 2026 | 63.6% | 15.1% | 10.4% | 8.5% | 0.93% | 1.1% | 0.34% |
| Sep 2026 | 57.1% | 16.6% | 14% | 9.4% | 1.3% | 1.3% | 0.37% |
How has the Owala and S'well comparison changed over the last 12 months?
3 findings
- Owala was ahead of S'well in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
- Across the 12 months ending September 2026, S'well’s share of searches among water bottle brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for water bottle brands worldwide in September 2026?
2 changes
In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide.
In September 2026, S'well fell from 5th to 6th among water bottle brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Owala’s and S'well’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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