Brandwave

How popular isS'well in search?

In August 2026, there were an estimated 24.2K branded searches for S'well worldwide which held steady over the last 11 months. S'well holds 1.6% estimated Share of Search among water bottle brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hydro Flask46%
  2. YETI31.9%
  3. Chilly's7.3%
  4. Nalgene7.3%
  5. Klean Kanteen6%
  6. S'well1.6%
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Which water bottle brands compete with S'well?

S'well against water bottle brands worldwide, by month

Share of Search by month for Hydro Flask, YETI, Chilly's, Nalgene, Klean Kanteen, S'well. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskYETIChilly'sNalgeneKlean KanteenS'well
Oct 202544.9%29.6%10.7%7.1%5.8%1.9%
Nov 202545.2%32.7%8.8%5.9%5.9%1.6%
Dec 202540.2%40%7.8%5.2%5.2%1.7%
Jan 202642%32%12.1%6.6%5.4%1.8%
Feb 202641.1%35.1%9.7%6.5%5.3%2.1%
Mar 202641.9%30.9%9.9%8.1%6.6%2.7%
Apr 202640.9%33.1%9.6%7.9%6.4%2.1%
May 202638.3%36%9%7.4%7.4%2%
Jun 202638.9%36.4%9.1%7.5%6.1%2%
Jul 202643.1%34.7%6.8%6.8%6.8%1.8%
Aug 202646%31.9%7.3%7.3%6%1.6%
Sep 2026——————

  1. 1.Hydro Flask

    46%

    Held 1st. 697K estimated branded searches, +21.8% vs prior month. Share +2.9 points.

  2. 2.YETI

    31.9%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share -2.8 points.

  3. 3.Chilly's

    7.3%

    Held 3rd. 110K estimated branded searches, +21.6% vs prior month. Share +0.5 points.

  4. 4.Nalgene

    7.3%

    Moved from 5th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  5. 5.Klean Kanteen

    6%

    Moved from 4th to 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.S'well

    1.6%

    Held 6th. 24.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between S'well and its closest rivals

Every comparison with S'well

How has branded search demand for S'well changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for S'well worldwide held steady at 24.2K.
  • Across the 11 months ending August 2026, S'well’s estimated Share of Search among water bottle brands worldwide peaked at 2.7% in March 2026 and was lowest at 1.6% in November 2025.

How did search popularity change for water bottle brands worldwide in August 2026?

  1. In August 2026, Hydro Flask gained estimated Share of Search among water bottle brands worldwide, from 43.1% to 46%.

  2. In August 2026, YETI lost estimated Share of Search among water bottle brands worldwide, from 34.7% to 31.9%.

  3. In August 2026, Klean Kanteen lost estimated Share of Search among water bottle brands worldwide, from 6.8% to 6%.

  4. In August 2026, Nalgene rose from 5th to 4th among water bottle brands worldwide.

  5. Estimated monthly branded searches for Chilly's worldwide fell 18.4% over 11 measured months, from 135K to 110K in August 2026.

How is S'well measured?

Brandwave collects information about searches that people make online using S'well’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • s well
  • swell bottle

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How the Brand Demand Index is measured

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