BUILT vs Hydro Flask:Which is searched more?
In September 2026, Hydro Flask had more branded searches than BUILT among lunch bag brands worldwide. Hydro Flask was estimated to have 470K branded searches compared to BUILT’s 174K, and held a 33.6% Share of Search versus BUILT’s 12.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BUILT or Hydro Flask?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 41.7% | 22% | 17.9% | 18.4% |
| Nov 2025 | 45% | 21.3% | 19.2% | 14.6% |
| Dec 2025 | 45.8% | 21.6% | 19.4% | 13.3% |
| Jan 2026 | 35.1% | 25.2% | 18.2% | 21.5% |
| Feb 2026 | 34.1% | 27.9% | 16.8% | 21.1% |
| Mar 2026 | 34% | 26.7% | 17.7% | 21.7% |
| Apr 2026 | 36.3% | 25.4% | 18.3% | 20% |
| May 2026 | 35.4% | 30.3% | 18.3% | 16% |
| Jun 2026 | 29.6% | 38.7% | 18.3% | 13.4% |
| Jul 2026 | 21.2% | 57.6% | 13.9% | 7.3% |
| Aug 2026 | 22.4% | 53.8% | 17.5% | 6.3% |
| Sep 2026 | 33.6% | 31.9% | 22.1% | 12.4% |
How has the BUILT and Hydro Flask comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of BUILT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide moved from 18.4% to 12.4%, and its estimated monthly branded searches moved from 252K to 174K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide moved from 41.7% to 33.6%, and its estimated monthly branded searches moved from 569K to 470K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Hydro Flask overtook JanSport to become the leader among lunch bag brands worldwide, with 33.6% estimated Share of Search.
In September 2026, BUILT gained estimated Share of Search among lunch bag brands worldwide, from 6.3% to 12.4%.
Other head-to-heads among lunch bag brands
How each brand is measured
Brandwave collects information about searches that people make online using BUILT’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BUILT
5 branded search terms
- built bar
- built bars
- built protein bars
- built puff bars
- built puffs
Hydro Flask
3 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask tumbler
Put your own brand in this comparison
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