How popular isBUILT in search?
In September 2026, there were an estimated 174K branded searches for BUILT worldwide which is down 31% over the last 12 months. BUILT holds 12.4% estimated Share of Search among lunch bag brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hydro Flask33.6%
JanSport31.9%
Herschel22.1%
BUILT12.4%
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Which lunch bag brands compete with BUILT?
Share of Search by month for Hydro Flask, JanSport, Herschel, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 41.7% | 22% | 17.9% | 18.4% |
| Nov 2025 | 45% | 21.3% | 19.2% | 14.6% |
| Dec 2025 | 45.8% | 21.6% | 19.4% | 13.3% |
| Jan 2026 | 35.1% | 25.2% | 18.2% | 21.5% |
| Feb 2026 | 34.1% | 27.9% | 16.8% | 21.1% |
| Mar 2026 | 34% | 26.7% | 17.7% | 21.7% |
| Apr 2026 | 36.3% | 25.4% | 18.3% | 20% |
| May 2026 | 35.4% | 30.3% | 18.3% | 16% |
| Jun 2026 | 29.6% | 38.7% | 18.3% | 13.4% |
| Jul 2026 | 21.2% | 57.6% | 13.9% | 7.3% |
| Aug 2026 | 22.4% | 53.8% | 17.5% | 6.3% |
| Sep 2026 | 33.6% | 31.9% | 22.1% | 12.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.6% | 470K | -32.4% | +11.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 447K | -73.3% | -21.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.1% | 310K | -43% | +4.6 points | |
| 4, held 4th | 12.4% | 174K | -11.5% | +6.1 points |
33.6%
Moved from 2nd to 1st. 470K estimated branded searches, -32.4% vs prior month. Share +11.2 points.
2.
JanSport31.9%
Moved from 1st to 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -21.9 points.
3.
Herschel22.1%
Held 3rd. 310K estimated branded searches, -43% vs prior month. Share +4.6 points.
4.
BUILT12.4%
Held 4th. 174K estimated branded searches, -11.5% vs prior month. Share +6.1 points.
Compare search popularity between BUILT and its closest rivals
How has branded search demand for BUILT changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BUILT worldwide fell from 252K to 174K.
- Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide decreased from 18.4% to 12.4%.
- Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide peaked at 21.7% in March 2026 and was lowest at 6.3% in August 2026.
- Across the 12 months ending September 2026, BUILT fell from 3rd to 4th among lunch bag brands worldwide.
How did search popularity change for lunch bag brands worldwide in September 2026?
4 changes
In September 2026, Hydro Flask overtook JanSport to become the leader among lunch bag brands worldwide, with 33.6% estimated Share of Search.
In September 2026, BUILT gained estimated Share of Search among lunch bag brands worldwide, from 6.3% to 12.4%.
In September 2026, Herschel gained estimated Share of Search among lunch bag brands worldwide, from 17.5% to 22.1%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 53.8% to 31.9%.
Where does BUILT compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Employer branding platforms | 3rd of 5 | 8.3% | Show ranking |
| Lunch bag brands | 4th of 4 | 12.4% | Shown above |
| Protein bar brands | 2nd of 6 | 23.7% | Show ranking |
How is BUILT measured?
Brandwave collects information about searches that people make online using BUILT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- built bar
- built bars
- built protein bars
- built puff bars
- built puffs
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Is BUILT your brand?
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