Brandwave

Employer branding platforms:Which brands are most popular in search?

In August 2026, Glassdoor was the most searched among employer branding platforms worldwide, with an estimated 1.5M branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Glassdoor70.8%
  2. Kununu17.4%
  3. BUILT9.3%
  4. Great Place to Work2.3%
  5. Comparably0.21%

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Share of SearchLeaderboard

Compare the sites that rate and profile employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among employer branding platforms worldwide, by month

Share of Search by month for Glassdoor, Kununu, BUILT, Great Place to Work. The figures are in the table below the chart.

View monthly share of search table
MonthGlassdoorKununuBUILTGreat Place to WorkComparably
Oct 202570.1%17.2%9.6%2.8%0.25%
Nov 202570.8%17.4%8.7%2.9%0.21%
Dec 202570.5%17.3%9.6%2.3%0.31%
Jan 202667.8%16.7%13%2.2%0.2%
Feb 202669.5%17.1%10.9%2.3%0.17%
Mar 202668.9%16.9%11.2%2.8%0.2%
Apr 202672.5%14.6%10.3%2.4%0.21%
May 202669.9%17.2%9.9%2.8%0.21%
Jun 202669.9%17.2%9.9%2.8%0.17%
Jul 202670.8%17.4%9.3%2.3%0.17%
Aug 202670.8%17.4%9.3%2.3%0.21%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Glassdoor

    70.8%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kununu

    17.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BUILT

    9.3%

    Held 3rd. 196K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Great Place to Work

    2.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Comparably

    0.21%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among employer branding platforms worldwide?

In August 2026, Glassdoor was the most searched among employer branding platforms worldwide, with an estimated 1.5M branded searches and 70.8% estimated Share of Search within this set. Kununu is in 2nd place, 53.4 percentage points behind at 17.4% Share of Search.

Global employer branding platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Glassdoor70.1% → 70.8%72.5%Apr 202667.8%Jan 20261st
Kununu17.2% → 17.4%17.4%Nov 202514.6%Apr 20262nd
BUILT9.6% → 9.3%13%Jan 20268.7%Nov 20253rd
Great Place to Work2.8% → 2.3%2.9%Nov 20252.2%Jan 20264th
Comparably0.25% → 0.21%0.31%Dec 20250.17%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide increased from 70.1% to 70.8%.
  • Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide peaked at 72.5% in April 2026 and was lowest at 67.8% in January 2026.
  • Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide peaked at 17.4% in November 2025 and was lowest at 14.6% in April 2026.
  • Across the 11 months ending August 2026, BUILT’s estimated Share of Search among employer branding platforms worldwide peaked at 13% in January 2026 and was lowest at 8.7% in November 2025.
  • Across the 11 months ending August 2026, Kununu, BUILT, Great Place to Work and Comparably held steady: their estimated Share of Search among employer branding platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for employer branding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  3. Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.

  4. Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  5. Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

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