Brandwave

How popular isGlassdoor in search?

In August 2026, there were an estimated 1.5M branded searches for Glassdoor worldwide which is down 18% over the last 11 months. Glassdoor holds 70.8% estimated Share of Search among employer branding platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Glassdoor70.8%
  2. Kununu17.4%
  3. BUILT9.3%
  4. Great Place to Work2.3%
  5. Comparably0.21%
Glassdoor website (opens in a new tab)

Follow Glassdoor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which employer branding platforms compete with Glassdoor?

Glassdoor against employer branding platforms worldwide, by month

Share of Search by month for Glassdoor, Kununu, BUILT, Great Place to Work. The figures are in the table below the chart.

View monthly share of search table
MonthGlassdoorKununuBUILTGreat Place to WorkComparably
Oct 202570.1%17.2%9.6%2.8%0.25%
Nov 202570.8%17.4%8.7%2.9%0.21%
Dec 202570.5%17.3%9.6%2.3%0.31%
Jan 202667.8%16.7%13%2.2%0.2%
Feb 202669.5%17.1%10.9%2.3%0.17%
Mar 202668.9%16.9%11.2%2.8%0.2%
Apr 202672.5%14.6%10.3%2.4%0.21%
May 202669.9%17.2%9.9%2.8%0.21%
Jun 202669.9%17.2%9.9%2.8%0.17%
Jul 202670.8%17.4%9.3%2.3%0.17%
Aug 202670.8%17.4%9.3%2.3%0.21%
Sep 2026—————

  1. 1.Glassdoor

    70.8%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kununu

    17.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BUILT

    9.3%

    Held 3rd. 196K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Great Place to Work

    2.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Comparably

    0.21%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Glassdoor and its closest rivals

How has branded search demand for Glassdoor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glassdoor worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide increased from 70.1% to 70.8%.
  • Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide peaked at 72.5% in April 2026 and was lowest at 67.8% in January 2026.

How did search popularity change for employer branding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  3. Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.

  4. Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  5. Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Glassdoor compete?

Glassdoor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Job boards4th of 51.5%Show ranking
Employer branding platforms1st of 570.8%Shown above

How is Glassdoor measured?

Brandwave collects information about searches that people make online using Glassdoor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • glassdoor

Do you work for Glassdoor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Glassdoor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free