How popular isTeamtailor?
In September 2026, people searched for Teamtailor by name about 60,700 times worldwide, about the same as the previous year. These searches made up 3.1% of all global employer branding platform searches, placing Teamtailor third out of five platforms. When we asked both ChatGPT and Google AI Overviews about employer branding platforms, Teamtailor appeared in four of the five answers.
Teamtailor is the third most searched of 5 competitors.
GlassdoorShare of searches 75.7%Mentioned in 2 of 5 AI answers
KununuShare of searches 18.6%Mentioned in 0 of 5 AI answers
TeamtailorShare of searches 3.1%Mentioned in 4 of 5 AI answers
Great Place to WorkShare of searches 2.5%Mentioned in 0 of 5 AI answers
ComparablyShare of searches 0.22%Mentioned in 0 of 5 AI answers
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Top employer branding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teamtailor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glassdoor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kununu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Great Place to Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Comparably0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer branding platforms
5 answers
Asked ChatGPT
“Which employer branding platform should I use?”
Asked ChatGPT
“What are the best employer branding platforms?”
Asked ChatGPT
“What's the best employer branding platform for a small HR team?”
Searched Google, AI Overview
“employer branding platform”
Searched Google, AI Overview
“employer brand software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which employer branding platforms compete with Teamtailor?
Share of searches by month for Glassdoor, Kununu, Teamtailor, Great Place to Work. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glassdoor | Kununu | Teamtailor | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.27% |
| Nov 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.22% |
| Dec 2025 | 76% | 18.6% | 2.5% | 2.5% | 0.33% |
| Jan 2026 | 76% | 18.7% | 2.5% | 2.5% | 0.22% |
| Feb 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Mar 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Apr 2026 | 78.7% | 15.8% | 2.6% | 2.6% | 0.23% |
| May 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Jun 2026 | 75.3% | 18.5% | 3% | 3% | 0.18% |
| Jul 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Aug 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.22% |
| Sep 2026 | 75.7% | 18.6% | 3.1% | 2.5% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 1.5M | 0% | -0.4 points | |
| 2, held 2nd | 18.6% | 368K | 0% | -0.1 points | |
| 3, held 3rd | 3.1% | 60.6K | +22.2% | +0.5 points | |
| 4, held 4th | 2.5% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.22% | 4.4K | 0% | 0 points |
75.7%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Kununu18.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 3rd. 60.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
2.5%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.22%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Teamtailor and its closest rivals
Every comparison with Teamtailor
22 comparisons
- Glassdoor vs Teamtailor
- Kununu vs Teamtailor
- Teamtailor vs Workable
- SmartRecruiters vs Teamtailor
- Great Place to Work vs Teamtailor
- iCIMS vs Teamtailor
- Teamtailor vs Zoho Recruit
- Jobvite vs Teamtailor
- Joveo vs Teamtailor
- JobAdder vs Teamtailor
- Breezy HR vs Teamtailor
- Comparably vs Teamtailor
- Greenhouse vs Teamtailor
- Appcast vs Teamtailor
- Beamery vs Teamtailor
- Ashby vs Teamtailor
- Lever vs Teamtailor
- Symphony Talent vs Teamtailor
- Bullhorn vs Teamtailor
- Phenom vs Teamtailor
- Teamable vs Teamtailor
- ERIN vs Teamtailor
How has branded search demand for Teamtailor changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Teamtailor worldwide held steady, from 60.7K to 60.6K.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide increased from 2.5% to 3.1%.
- Across the 12 months ending September 2026, Teamtailor rose from 4th to 3rd among employer branding platforms worldwide.
How did search popularity change for employer branding platforms worldwide in September 2026?
5 changes
In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%.
Great Place to Work’s share of searches among employer branding platforms worldwide has lost ground for 3 months in a row, from 3% to 2.5% in September 2026.
Estimated monthly branded searches for Comparably worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Kununu worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Glassdoor worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How are Teamtailor’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Teamtailor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- teamtailor
- teamtailor app
- teamtailor recruiting
- teamtailor software
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Where does Teamtailor compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Employer branding platforms | 3rd of 5 | 3.1% | Shown above |
| Employee referral platforms | 1st of 8 | 30.4% | Show ranking |
| Applicant tracking systems | 2nd of 9 | 32.2% | Show ranking |
| Recruitment marketing platforms | 1st of 9 | 35% | Show ranking |
Is Teamtailor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.