Recruitment marketing platforms:Which brands are most popular in search?
iCIMS and SmartRecruiters share the highest estimated Share of Search among recruitment marketing platforms worldwide, at 48.2% in August 2026. These are worldwide searches for English-language branded terms.
iCIMS48.2%
SmartRecruiters48.2%
Beamery3.5%
Phenom0.17%
Clinch0.01%
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Share of SearchLeaderboard
Compare the platforms used to attract job candidates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iCIMS, SmartRecruiters, Beamery. The figures are in the table below the chart.
View monthly share of search table
| Month | iCIMS | SmartRecruiters | Beamery | Phenom | Clinch |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 52.3% | 4.7% | 0.15% | <0.01% |
| Nov 2025 | 42.8% | 52.3% | 4.7% | 0.15% | 0.01% |
| Dec 2025 | 52.8% | 43.2% | 3.9% | 0.18% | 0.01% |
| Jan 2026 | 47.8% | 47.8% | 4.3% | 0.16% | 0.02% |
| Feb 2026 | 48.1% | 48.1% | 3.6% | 0.17% | 0.02% |
| Mar 2026 | 47.8% | 47.8% | 4.3% | 0.16% | <0.01% |
| Apr 2026 | 47.8% | 47.8% | 4.3% | 0.16% | <0.01% |
| May 2026 | 43.5% | 53.1% | 3.2% | 0.18% | 0.01% |
| Jun 2026 | 43.5% | 53.2% | 3.2% | 0.18% | 0.01% |
| Jul 2026 | 48.1% | 48.1% | 3.5% | 0.2% | 0.01% |
| Aug 2026 | 48.2% | 48.2% | 3.5% | 0.17% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 40.5K | 0% | 0 points | |
| 2, held 2nd | 48.2% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 3.5% | 2.9K | -1% | 0 points | |
| 4, held 4th | 0.17% | 140 | -17.6% | 0 points | |
| 5, held 5th | 0.01% | 10 | 0% | 0 points |
1.
iCIMS48.2%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
48.2%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Beamery3.5%
Held 3rd. 2.9K estimated branded searches, -1% vs prior month. Share 0 points.
4.
Phenom0.17%
Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
5.
Clinch0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among recruitment marketing platforms worldwide?
5 brands
iCIMS and SmartRecruiters share the highest estimated Share of Search among recruitment marketing platforms worldwide, at 48.2% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| iCIMS | 42.8% → 48.2% | 52.8%Dec 2025 | 42.8%Oct 2025 | 2nd → 1st |
| SmartRecruiters | 52.3% → 48.2% | 53.2%Jun 2026 | 43.2%Dec 2025 | 1st → 2nd |
| Beamery | 4.7% → 3.5% | 4.7%Oct 2025 | 3.2%Jun 2026 | 3rd |
| Phenom | 0.15% → 0.17% | 0.2%Jul 2026 | 0.15%Oct 2025 | 4th |
| Clinch | <0.01% → 0.01% | 0.02%Feb 2026 | <0.01%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide increased from 42.8% to 48.2%.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among recruitment marketing platforms worldwide decreased from 52.3% to 48.2%.
- Across the 11 months ending August 2026, Beamery’s estimated Share of Search among recruitment marketing platforms worldwide decreased from 4.7% to 3.5%.
- Across the 11 months ending August 2026, iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide peaked at 52.8% in December 2025 and was lowest at 42.8% in October 2025.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among recruitment marketing platforms worldwide peaked at 53.2% in June 2026 and was lowest at 43.2% in December 2025.
- Across the 11 months ending August 2026, Beamery’s estimated Share of Search among recruitment marketing platforms worldwide peaked at 4.7% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, iCIMS rose from 2nd to 1st among recruitment marketing platforms worldwide.
- Across the 11 months ending August 2026, SmartRecruiters fell from 1st to 2nd among recruitment marketing platforms worldwide.
- Across the 11 months ending August 2026, Phenom and Clinch held steady: their estimated Share of Search among recruitment marketing platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for recruitment marketing platforms worldwide in August 2026?
4 changes
iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide has gained ground for 3 months in a row, from 43.5% to 48.2% in August 2026.
Estimated monthly branded searches for Beamery worldwide fell 46.2% over 11 measured months, from 5.5K to 2.9K in August 2026.
Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for Phenom worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
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