SmartRecruiters vs Teamtailor:Which is more popular by branded search?
In August 2026, Teamtailor had more branded searches than SmartRecruiters among employee referral platforms worldwide. Teamtailor was estimated to have 49.7K branded searches compared to SmartRecruiters’ 40.5K, and held a 38.5% Share of Search versus SmartRecruiters’ 31.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SmartRecruiters or Teamtailor?
Compare the platforms used to run employee referrals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Teamtailor, SmartRecruiters. The figures are in the table below the chart.
View monthly share of search table
| Month | Teamtailor | SmartRecruiters | Jobvite | Greenhouse | Lever |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 36.5% | 16.4% | 8% | 2.4% |
| Nov 2025 | 41.2% | 33.5% | 15% | 8% | 2.3% |
| Dec 2025 | 40.7% | 33.1% | 14.8% | 8.8% | 2.5% |
| Jan 2026 | 39.7% | 32.3% | 14.5% | 10.4% | 3.1% |
| Feb 2026 | 39.4% | 32.1% | 14.4% | 11.5% | 2.5% |
| Mar 2026 | 43.9% | 29.2% | 13.1% | 11.5% | 2.3% |
| Apr 2026 | 39.4% | 32.1% | 14.4% | 11.4% | 2.8% |
| May 2026 | 39.7% | 32.3% | 14.5% | 11.5% | 2% |
| Jun 2026 | 40.3% | 32.8% | 14.7% | 10.4% | 1.8% |
| Jul 2026 | 38% | 30.9% | 17% | 12% | 2.1% |
| Aug 2026 | 38.5% | 31.4% | 17.2% | 11% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the SmartRecruiters and Teamtailor comparison changed over the last 12 months?
3 findings
- Teamtailor was ahead of SmartRecruiters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among employee referral platforms worldwide moved from 36.5% to 31.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, Teamtailor’s estimated Share of Search among employee referral platforms worldwide moved from 36.7% to 38.5%, and its estimated monthly branded searches moved from 60.8K to 49.7K.
How did search popularity change for employee referral platforms worldwide in August 2026?
2 changes
In August 2026, Teamtailor gained estimated Share of Search among employee referral platforms worldwide, from 38% to 38.5%.
Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SmartRecruiters’ and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmartRecruiters
1 branded search term
- smartrecruiters
Teamtailor
5 branded search terms
- teamtailor
- teamtailor app
- teamtailor com
- teamtailor recruiting
- teamtailor software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.