How popular isTeamtailor?
In September 2026, people searched for Teamtailor by name about 60,700 times worldwide, about the same as the previous year. These searches made up 35% of all global recruitment marketing platform searches, placing Teamtailor first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about recruitment marketing platforms, Teamtailor appeared in four of the five answers and was the third most recommended of the nine.
Teamtailor is the most searched of 9 competitors and the third most recommended in AI answers.
TeamtailorShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SmartRecruitersShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
iCIMSShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th- JoveoShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
- AppcastShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top recruitment marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Teamtailor is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Phenom1st
Beamery2nd
Teamtailor3rd- Joveo4th
- Symphony Talent5th
- Appcast6th
iCIMS7th
SmartRecruiters–
Clinch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment marketing platforms
5 answers
Asked ChatGPT
“Which recruitment marketing platform should I use?”
Asked ChatGPT
“What are the best recruitment marketing platforms?”
Asked ChatGPT
“What's the best recruitment marketing platform for attracting job candidates?”
Searched Google, AI Overview
“recruitment marketing platforms”
Searched Google, AI Overview
“employer branding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which recruitment marketing platforms compete with Teamtailor?
Share of searches by month for Teamtailor, SmartRecruiters, iCIMS, Joveo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Teamtailor | SmartRecruiters | iCIMS | Joveo | Appcast | Beamery | Symphony Talent | Phenom | Clinch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 26.4% | 3.5% | 1.9% | 2.9% | 0.47% | 0.35% | <0.01% |
| Nov 2025 | 36.9% | 30.2% | 24.7% | 3.3% | 1.5% | 2.7% | 0.44% | 0.41% | <0.01% |
| Dec 2025 | 32.8% | 26.8% | 32.8% | 2.9% | 1.6% | 2.4% | 0.39% | 0.38% | <0.01% |
| Jan 2026 | 34.6% | 28.3% | 28.3% | 3.8% | 1.7% | 2.5% | 0.41% | 0.37% | 0.01% |
| Feb 2026 | 34.7% | 28.4% | 28.4% | 3.8% | 1.7% | 2.1% | 0.51% | 0.37% | 0.01% |
| Mar 2026 | 39.5% | 26.4% | 26.4% | 2.9% | 1.5% | 2.3% | 0.47% | 0.35% | <0.01% |
| Apr 2026 | 33.9% | 27.8% | 27.8% | 5.6% | 1.6% | 2.5% | 0.49% | 0.36% | <0.01% |
| May 2026 | 36.7% | 30% | 24.5% | 4% | 2.2% | 1.8% | 0.44% | 0.39% | <0.01% |
| Jun 2026 | 37.2% | 30.4% | 24.9% | 2.7% | 2.2% | 1.8% | 0.36% | 0.4% | <0.01% |
| Jul 2026 | 35% | 28.7% | 28.7% | 2.5% | 2.1% | 2.1% | 0.51% | 0.46% | <0.01% |
| Aug 2026 | 34% | 27.8% | 27.8% | 5.6% | 2% | 2% | 0.49% | 0.39% | <0.01% |
| Sep 2026 | 35% | 28.6% | 23.4% | 8.6% | 1.7% | 1.7% | 0.58% | 0.39% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 60.5K | +22.2% | +1 points | |
| 2, moved from 3rd to 2nd | 28.6% | 49.5K | +22.2% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.4% | 40.5K | 0% | -4.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.6% | 14.8K | +82.7% | +3 points | |
| 5, held 5th | 1.7% | 2.9K | 0% | -0.3 points | |
| 6, held 6th | 1.7% | 2.9K | 0% | -0.3 points | |
| 7, held 7th | 0.58% | 1K | +38.9% | +0.1 points | |
| 8, held 8th | 0.39% | 670 | +17.5% | 0 points | |
| 9, held 9th | <0.01% | 10 | 0% | 0 points |
35%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
28.6%
Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
3.
iCIMS23.4%
Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -4.4 points.
4.Joveo
8.6%
Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +3 points.
5.Appcast
1.7%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Beamery1.7%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.58%
Held 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
8.
Phenom0.39%
Held 8th. 670 estimated branded searches, +17.5% vs prior month. Share 0 points.
9.
Clinch<0.01%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Teamtailor and its closest rivals
Every comparison with Teamtailor
22 comparisons
- Glassdoor vs Teamtailor
- Kununu vs Teamtailor
- Teamtailor vs Workable
- SmartRecruiters vs Teamtailor
- Great Place to Work vs Teamtailor
- iCIMS vs Teamtailor
- Teamtailor vs Zoho Recruit
- Jobvite vs Teamtailor
- Joveo vs Teamtailor
- JobAdder vs Teamtailor
- Breezy HR vs Teamtailor
- Comparably vs Teamtailor
- Greenhouse vs Teamtailor
- Appcast vs Teamtailor
- Beamery vs Teamtailor
- Ashby vs Teamtailor
- Lever vs Teamtailor
- Symphony Talent vs Teamtailor
- Bullhorn vs Teamtailor
- Phenom vs Teamtailor
- Teamable vs Teamtailor
- ERIN vs Teamtailor
How has branded search demand for Teamtailor changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Teamtailor worldwide held steady, from 60.7K to 60.6K.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among recruitment marketing platforms worldwide increased from 32.2% to 35%.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among recruitment marketing platforms worldwide peaked at 39.5% in March 2026 and was lowest at 32.2% in October 2025.
- Across the 12 months ending September 2026, Teamtailor rose from 2nd to 1st among recruitment marketing platforms worldwide.
How did search popularity change for recruitment marketing platforms worldwide in September 2026?
6 changes

In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches.
In September 2026, Joveo gained share of searches among recruitment marketing platforms worldwide, from 5.6% to 8.6%.

In September 2026, Teamtailor gained share of searches among recruitment marketing platforms worldwide, from 34% to 35%.

In September 2026, iCIMS lost share of searches among recruitment marketing platforms worldwide, from 27.8% to 23.4%.
Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.
Estimated monthly branded searches for Symphony Talent worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Teamtailor’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Teamtailor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- teamtailor
- teamtailor app
- teamtailor recruiting
- teamtailor software
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Where does Teamtailor compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Employer branding platforms | 3rd of 5 | 3.1% | Show ranking |
| Employee referral platforms | 1st of 8 | 30.4% | Show ranking |
| Applicant tracking systems | 2nd of 9 | 32.2% | Show ranking |
| Recruitment marketing platforms | 1st of 9 | 35% | Shown above |

Is Teamtailor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.