Brandwave

How popular isTeamtailor?

In September 2026, people searched for Teamtailor by name about 60,700 times worldwide, about the same as the previous year. These searches made up 35% of all global recruitment marketing platform searches, placing Teamtailor first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about recruitment marketing platforms, Teamtailor appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Teamtailor is the most searched of 9 competitors and the third most recommended in AI answers.

  1. TeamtailorShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SmartRecruitersShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. iCIMSShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. JoveoShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. AppcastShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Teamtailor is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recruitment marketing platforms compete with Teamtailor?

Teamtailor against recruitment marketing platforms worldwide, by month

Share of searches by month for Teamtailor, SmartRecruiters, iCIMS, Joveo. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%
  1. Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  2. Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.iCIMS

    23.4%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -4.4 points.

  4. 4.Joveo

    8.6%

    Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +3 points.

  5. 5.Appcast

    1.7%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Beamery

    1.7%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. Held 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

  8. 8.Phenom

    0.39%

    Held 8th. 670 estimated branded searches, +17.5% vs prior month. Share 0 points.

  9. 9.Clinch

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Teamtailor and its closest rivals

Every comparison with Teamtailor

22 comparisons

How has branded search demand for Teamtailor changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Teamtailor worldwide held steady, from 60.7K to 60.6K.
  • Across the 12 months ending September 2026, Teamtailor’s share of searches among recruitment marketing platforms worldwide increased from 32.2% to 35%.
  • Across the 12 months ending September 2026, Teamtailor’s share of searches among recruitment marketing platforms worldwide peaked at 39.5% in March 2026 and was lowest at 32.2% in October 2025.
  • Across the 12 months ending September 2026, Teamtailor rose from 2nd to 1st among recruitment marketing platforms worldwide.

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

6 changes
  1. In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches.

  2. In September 2026, Joveo gained share of searches among recruitment marketing platforms worldwide, from 5.6% to 8.6%.

  3. In September 2026, Teamtailor gained share of searches among recruitment marketing platforms worldwide, from 34% to 35%.

  4. In September 2026, iCIMS lost share of searches among recruitment marketing platforms worldwide, from 27.8% to 23.4%.

  5. Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

  6. Estimated monthly branded searches for Symphony Talent worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Teamtailor’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Teamtailor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • teamtailor
  • teamtailor app
  • teamtailor recruiting
  • teamtailor software

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How the Brand Demand Index is measured

Where does Teamtailor compete?

Teamtailor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employer branding platforms3rd of 53.1%Show ranking
Employee referral platforms1st of 830.4%Show ranking
Applicant tracking systems2nd of 932.2%Show ranking
Recruitment marketing platforms1st of 935%Shown above
Creator with pink hair and a pink jacket

Is Teamtailor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.