Phenom vs Teamtailor:Which is more popular?
In September 2026, Teamtailor had more branded searches than Phenom among recruitment marketing platforms worldwide. Teamtailor had about 60,500 branded searches, while Phenom had 670. Teamtailor made up 35% of all recruitment marketing platform searches we track, and Phenom accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Phenom appeared in all five answers and Teamtailor in four. Phenom was mentioned before Teamtailor in every answer.
Who do people search for more?
Teamtailor, about 90 searches for every 1 for Phenom
Who does AI mention more?
Phenom, mentioned in every answer we collected
Who does AI recommend more?
Phenom, named ahead of Teamtailor in every answer
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Top recruitment marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phenom appeared in all five answers. Teamtailor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Phenom was listed before Teamtailor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Phenom1st
Beamery2nd
Teamtailor3rd- Joveo4th
- Symphony Talent5th
- Appcast6th
iCIMS7th
SmartRecruiters–
Clinch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment marketing platforms
5 answers
Asked ChatGPT
“Which recruitment marketing platform should I use?”
Asked ChatGPT
“What are the best recruitment marketing platforms?”
Asked ChatGPT
“What's the best recruitment marketing platform for attracting job candidates?”
Searched Google, AI Overview
“recruitment marketing platforms”
Searched Google, AI Overview
“employer branding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Phenom or Teamtailor more popular in search?
This chart shows how often people search Google for Phenom and Teamtailor by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Teamtailor, Phenom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Teamtailor | SmartRecruiters | iCIMS | Joveo | Appcast | Beamery | Symphony Talent | Phenom | Clinch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 26.4% | 3.5% | 1.9% | 2.9% | 0.47% | 0.35% | <0.01% |
| Nov 2025 | 36.9% | 30.2% | 24.7% | 3.3% | 1.5% | 2.7% | 0.44% | 0.41% | <0.01% |
| Dec 2025 | 32.8% | 26.8% | 32.8% | 2.9% | 1.6% | 2.4% | 0.39% | 0.38% | <0.01% |
| Jan 2026 | 34.6% | 28.3% | 28.3% | 3.8% | 1.7% | 2.5% | 0.41% | 0.37% | 0.01% |
| Feb 2026 | 34.7% | 28.4% | 28.4% | 3.8% | 1.7% | 2.1% | 0.51% | 0.37% | 0.01% |
| Mar 2026 | 39.5% | 26.4% | 26.4% | 2.9% | 1.5% | 2.3% | 0.47% | 0.35% | <0.01% |
| Apr 2026 | 33.9% | 27.8% | 27.8% | 5.6% | 1.6% | 2.5% | 0.49% | 0.36% | <0.01% |
| May 2026 | 36.7% | 30% | 24.5% | 4% | 2.2% | 1.8% | 0.44% | 0.39% | <0.01% |
| Jun 2026 | 37.2% | 30.4% | 24.9% | 2.7% | 2.2% | 1.8% | 0.36% | 0.4% | <0.01% |
| Jul 2026 | 35% | 28.7% | 28.7% | 2.5% | 2.1% | 2.1% | 0.51% | 0.46% | <0.01% |
| Aug 2026 | 34% | 27.8% | 27.8% | 5.6% | 2% | 2% | 0.49% | 0.39% | <0.01% |
| Sep 2026 | 35% | 28.6% | 23.4% | 8.6% | 1.7% | 1.7% | 0.58% | 0.39% | <0.01% |
How has the Phenom and Teamtailor comparison changed over the last 12 months?
3 findings
- Teamtailor was ahead of Phenom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Phenom’s share of searches among recruitment marketing platforms worldwide moved from 0.35% to 0.39%, and its estimated monthly branded searches moved from 650 to 670.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among recruitment marketing platforms worldwide moved from 32.2% to 35%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for recruitment marketing platforms worldwide in September 2026?
1 change

In September 2026, Teamtailor gained share of searches among recruitment marketing platforms worldwide, from 34% to 35%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Phenom’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Phenom
4 branded search terms
- phenom com
- phenom crm
- phenom marketing
- phenom recruiting
Teamtailor
1 branded search term
- teamtailor
Other head-to-heads among recruitment marketing platforms

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