Brandwave

Great Place to Work vs Teamtailor:Which is more popular?

In September 2026, Teamtailor had more branded searches than Great Place to Work among employer branding platforms worldwide. Teamtailor had about 60,700 branded searches, while Great Place to Work had 49,500. Teamtailor made up 3.1% of all employer branding platform searches we track, and Great Place to Work accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about employer branding platforms, Teamtailor appeared in four of the five answers and Great Place to Work in none.

Among employer branding platforms worldwide in September 2026

Who do people search for more?

Teamtailor, about 23% more searches than Great Place to Work

Teamtailor 60.6K searchesGreat Place to Work 49.5K searches

Who does AI mention more?

Teamtailor, mentioned in 4 of 5 answers, Great Place to Work in 0

Teamtailor in 4 of 5Great Place to Work in 0 of 5

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Top employer branding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Great Place to Work did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teamtailor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassdoor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kununu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Great Place to Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comparably0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer branding platforms

5 answers

  • Asked ChatGPT

    “Which employer branding platform should I use?”

    1. 1Teamtailor

  • Asked ChatGPT

    “What are the best employer branding platforms?”

    1. 1Teamtailor
    2. 2Glassdoor

  • Asked ChatGPT

    “What's the best employer branding platform for a small HR team?”

    1. 1Teamtailor

  • Searched Google, AI Overview

    “employer branding platform”

    1. 1Teamtailor

  • Searched Google, AI Overview

    “employer brand software”

    1. 1Glassdoor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Great Place to Work or Teamtailor more popular in search?

This chart shows how often people search Google for Great Place to Work and Teamtailor by name. Each line represents a brand's share of searches for all five employer branding platforms we track, month by month, from English-language searches worldwide.

Great Place to Work and Teamtailor among employer branding platforms worldwide, by month

Share of searches by month for Teamtailor, Great Place to Work. The figures are in the table below the chart.

View monthly share of searches table
MonthGlassdoorKununuTeamtailorGreat Place to WorkComparably
Oct 202575.6%18.6%2.5%3.1%0.27%
Nov 202575.6%18.6%2.5%3.1%0.22%
Dec 202576%18.6%2.5%2.5%0.33%
Jan 202676%18.7%2.5%2.5%0.22%
Feb 202676.1%18.7%2.5%2.5%0.18%
Mar 202675.2%18.5%3%3%0.22%
Apr 202678.7%15.8%2.6%2.6%0.23%
May 202675.2%18.5%3%3%0.22%
Jun 202675.3%18.5%3%3%0.18%
Jul 202676.1%18.7%2.5%2.5%0.18%
Aug 202676.1%18.7%2.5%2.5%0.22%
Sep 202675.7%18.6%3.1%2.5%0.22%

How has the Great Place to Work and Teamtailor comparison changed over the last 12 months?

3 findings

How did search popularity change for employer branding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%.

  2. Great Place to Work’s share of searches among employer branding platforms worldwide has lost ground for 3 months in a row, from 3% to 2.5% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Great Place to Work’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Great Place to Work

1 branded search term

  • great place to work

Teamtailor

4 branded search terms

  • teamtailor
  • teamtailor app
  • teamtailor recruiting
  • teamtailor software

How the Brand Demand Index is measured

Other head-to-heads among employer branding platforms

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