How popular isGreat Place to Work in search?
In August 2026, there were an estimated 49.5K branded searches for Great Place to Work worldwide which is down 33.1% over the last 11 months. Great Place to Work holds 2.3% estimated Share of Search among employer branding platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Glassdoor70.8%
Kununu17.4%
BUILT9.3%
Great Place to Work2.3%Comparably0.21%
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Which employer branding platforms compete with Great Place to Work?
Share of Search by month for Glassdoor, Kununu, BUILT, Great Place to Work. The figures are in the table below the chart.
View monthly share of search table
| Month | Glassdoor | Kununu | BUILT | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 17.2% | 9.6% | 2.8% | 0.25% |
| Nov 2025 | 70.8% | 17.4% | 8.7% | 2.9% | 0.21% |
| Dec 2025 | 70.5% | 17.3% | 9.6% | 2.3% | 0.31% |
| Jan 2026 | 67.8% | 16.7% | 13% | 2.2% | 0.2% |
| Feb 2026 | 69.5% | 17.1% | 10.9% | 2.3% | 0.17% |
| Mar 2026 | 68.9% | 16.9% | 11.2% | 2.8% | 0.2% |
| Apr 2026 | 72.5% | 14.6% | 10.3% | 2.4% | 0.21% |
| May 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.21% |
| Jun 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.17% |
| Jul 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.17% |
| Aug 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 17.4% | 368K | 0% | 0 points | |
| 3, held 3rd | 9.3% | 196K | 0% | 0 points | |
| 4, held 4th | 2.3% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.21% | 4.4K | +22.2% | 0 points |
70.8%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Kununu17.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
BUILT9.3%
Held 3rd. 196K estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Great Place to Work and its closest rivals
Every comparison with Great Place to Work
4 comparisons
How has branded search demand for Great Place to Work changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Great Place to Work worldwide fell from 74K to 49.5K.
- Across the 11 months ending August 2026, Great Place to Work’s estimated Share of Search among employer branding platforms worldwide held steady, from 2.8% to 2.3%.
How did search popularity change for employer branding platforms worldwide in August 2026?
5 changes
Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.
Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How is Great Place to Work measured?
Brandwave collects information about searches that people make online using Great Place to Work’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- great place to work
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Is Great Place to Work your brand?
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