Great Place to Work vs Kununu:Which is more popular by branded search?
In August 2026, Kununu had more branded searches than Great Place to Work among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to Great Place to Work’s 49.5K, and held a 17.4% Share of Search versus Great Place to Work’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Great Place to Work or Kununu?
Compare the sites that rate and profile employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kununu, Great Place to Work. The figures are in the table below the chart.
View monthly share of search table
| Month | Glassdoor | Kununu | BUILT | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 17.2% | 9.6% | 2.8% | 0.25% |
| Nov 2025 | 70.8% | 17.4% | 8.7% | 2.9% | 0.21% |
| Dec 2025 | 70.5% | 17.3% | 9.6% | 2.3% | 0.31% |
| Jan 2026 | 67.8% | 16.7% | 13% | 2.2% | 0.2% |
| Feb 2026 | 69.5% | 17.1% | 10.9% | 2.3% | 0.17% |
| Mar 2026 | 68.9% | 16.9% | 11.2% | 2.8% | 0.2% |
| Apr 2026 | 72.5% | 14.6% | 10.3% | 2.4% | 0.21% |
| May 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.21% |
| Jun 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.17% |
| Jul 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.17% |
| Aug 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Great Place to Work and Kununu comparison changed over the last 12 months?
3 findings
- Kununu was ahead of Great Place to Work in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Great Place to Work’s estimated Share of Search among employer branding platforms worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide moved from 17.2% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for employer branding platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Great Place to Work’s and Kununu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Place to Work
1 branded search term
- great place to work
Kununu
1 branded search term
- kununu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.