Glassdoor vs Teamtailor:Which is more popular?
In September 2026, Glassdoor had more branded searches than Teamtailor among employer branding platforms worldwide. Glassdoor had about 1.5 million branded searches, while Teamtailor had 60,700. Glassdoor made up 75.7% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about employer branding platforms, Teamtailor appeared in four of the five answers and Glassdoor in two.
Who do people search for more?
Glassdoor, about 25 searches for every 1 for Teamtailor
Who does AI mention more?
Teamtailor, mentioned in 4 of 5 answers, Glassdoor in 2
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Top employer branding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glassdoor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teamtailor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glassdoor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kununu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Great Place to Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comparably0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer branding platforms
5 answers
Asked ChatGPT
“Which employer branding platform should I use?”
Asked ChatGPT
“What are the best employer branding platforms?”
Asked ChatGPT
“What's the best employer branding platform for a small HR team?”
Searched Google, AI Overview
“employer branding platform”
Searched Google, AI Overview
“employer brand software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Glassdoor or Teamtailor more popular in search?
This chart shows how often people search Google for Glassdoor and Teamtailor by name. Each line represents a brand's share of searches for all five employer branding platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Glassdoor, Teamtailor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glassdoor | Kununu | Teamtailor | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.27% |
| Nov 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.22% |
| Dec 2025 | 76% | 18.6% | 2.5% | 2.5% | 0.33% |
| Jan 2026 | 76% | 18.7% | 2.5% | 2.5% | 0.22% |
| Feb 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Mar 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Apr 2026 | 78.7% | 15.8% | 2.6% | 2.6% | 0.23% |
| May 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Jun 2026 | 75.3% | 18.5% | 3% | 3% | 0.18% |
| Jul 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Aug 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.22% |
| Sep 2026 | 75.7% | 18.6% | 3.1% | 2.5% | 0.22% |
How has the Glassdoor and Teamtailor comparison changed over the last 12 months?
3 findings
- Glassdoor was ahead of Teamtailor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glassdoor’s share of searches among employer branding platforms worldwide moved from 75.6% to 75.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 60.7K to 60.6K.
How did search popularity change for employer branding platforms worldwide in September 2026?
2 changes
In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%.
Estimated monthly branded searches for Glassdoor worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Glassdoor’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glassdoor
1 branded search term
- glassdoor
Teamtailor
4 branded search terms
- teamtailor
- teamtailor app
- teamtailor recruiting
- teamtailor software
Other head-to-heads among employer branding platforms
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