Kununu vs Teamtailor:Which is more popular?
In September 2026, Kununu had more branded searches than Teamtailor among employer branding platforms worldwide. Kununu had about 368,000 branded searches, while Teamtailor had 60,700. Kununu made up 18.6% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about employer branding platforms, Teamtailor appeared in four of the five answers and Kununu in none.
Who do people search for more?
Kununu, about 6 searches for every 1 for Teamtailor
Who does AI mention more?
Teamtailor, mentioned in 4 of 5 answers, Kununu in 0
Follow Kununu vs Teamtailor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top employer branding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kununu did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teamtailor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glassdoor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kununu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Great Place to Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comparably0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer branding platforms
5 answers
Asked ChatGPT
“Which employer branding platform should I use?”
Asked ChatGPT
“What are the best employer branding platforms?”
Asked ChatGPT
“What's the best employer branding platform for a small HR team?”
Searched Google, AI Overview
“employer branding platform”
Searched Google, AI Overview
“employer brand software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kununu or Teamtailor more popular in search?
This chart shows how often people search Google for Kununu and Teamtailor by name. Each line represents a brand's share of searches for all five employer branding platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kununu, Teamtailor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glassdoor | Kununu | Teamtailor | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.27% |
| Nov 2025 | 75.6% | 18.6% | 2.5% | 3.1% | 0.22% |
| Dec 2025 | 76% | 18.6% | 2.5% | 2.5% | 0.33% |
| Jan 2026 | 76% | 18.7% | 2.5% | 2.5% | 0.22% |
| Feb 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Mar 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Apr 2026 | 78.7% | 15.8% | 2.6% | 2.6% | 0.23% |
| May 2026 | 75.2% | 18.5% | 3% | 3% | 0.22% |
| Jun 2026 | 75.3% | 18.5% | 3% | 3% | 0.18% |
| Jul 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.18% |
| Aug 2026 | 76.1% | 18.7% | 2.5% | 2.5% | 0.22% |
| Sep 2026 | 75.7% | 18.6% | 3.1% | 2.5% | 0.22% |
How has the Kununu and Teamtailor comparison changed over the last 12 months?
3 findings
- Kununu was ahead of Teamtailor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kununu’s share of searches among employer branding platforms worldwide held steady at 18.6%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 60.7K to 60.6K.
How did search popularity change for employer branding platforms worldwide in September 2026?
2 changes
In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%.
Estimated monthly branded searches for Kununu worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kununu’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kununu
1 branded search term
- kununu
Teamtailor
4 branded search terms
- teamtailor
- teamtailor app
- teamtailor recruiting
- teamtailor software
Other head-to-heads among employer branding platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.