Brandwave

Appcast vs Teamtailor:Which is more popular?

In September 2026, Teamtailor had more branded searches than Appcast among recruitment marketing platforms worldwide. Teamtailor had about 60,500 branded searches, while Appcast had 2,900. Teamtailor made up 35% of all recruitment marketing platform searches we track, and Appcast accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Teamtailor appeared in four of the five answers and Appcast in three. Teamtailor was mentioned before Appcast in four out of five answers.

Among recruitment marketing platforms worldwide in September 2026

Who do people search for more?

Teamtailor, about 21 searches for every 1 for Appcast

Teamtailor 60.5K searchesAppcast 2.9K searches

Who does AI mention more?

Teamtailor, mentioned in 4 of 5 answers, Appcast in 3

Teamtailor in 4 of 5Appcast in 3 of 5

Who does AI recommend more?

Teamtailor, named ahead of Appcast in 4 of 5 answers

Teamtailor first in 4Appcast first in 1

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Teamtailor was listed before Appcast in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Appcast or Teamtailor more popular in search?

This chart shows how often people search Google for Appcast and Teamtailor by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.

Appcast and Teamtailor among recruitment marketing platforms worldwide, by month

Share of searches by month for Teamtailor, Appcast. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%

How has the Appcast and Teamtailor comparison changed over the last 12 months?

3 findings

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Teamtailor gained share of searches among recruitment marketing platforms worldwide, from 34% to 35%.

  2. Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Appcast’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appcast

1 branded search term

  • appcast

Teamtailor

1 branded search term

  • teamtailor

How the Brand Demand Index is measured

Other head-to-heads among recruitment marketing platforms

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