Brandwave

How popular isAppcast?

In September 2026, people searched for Appcast by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 1.7% of all global recruitment marketing platform searches, placing Appcast fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about recruitment marketing platforms, Appcast appeared in three of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Appcast is the fifth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. TeamtailorShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SmartRecruitersShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. iCIMSShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. JoveoShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. AppcastShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Appcast is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recruitment marketing platforms compete with Appcast?

Appcast against recruitment marketing platforms worldwide, by month

Share of searches by month for Teamtailor, SmartRecruiters, iCIMS, Joveo, Appcast. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%

  1. 1.Teamtailor

    35%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  2. 2.SmartRecruiters

    28.6%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.iCIMS

    23.4%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -4.4 points.

  4. 4.Joveo

    8.6%

    Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +3 points.

  5. 5.Appcast

    1.7%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Beamery

    1.7%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Symphony Talent

    0.58%

    Held 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

  8. 8.Phenom

    0.39%

    Held 8th. 670 estimated branded searches, +17.5% vs prior month. Share 0 points.

  9. 9.Clinch

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Appcast and its closest rivals

Every comparison with Appcast

7 comparisons

How has branded search demand for Appcast changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Appcast worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Appcast rose from 6th to 5th among recruitment marketing platforms worldwide.

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches.

  2. In September 2026, Joveo gained share of searches among recruitment marketing platforms worldwide, from 5.6% to 8.6%.

  3. In September 2026, Teamtailor gained share of searches among recruitment marketing platforms worldwide, from 34% to 35%.

  4. In September 2026, iCIMS lost share of searches among recruitment marketing platforms worldwide, from 27.8% to 23.4%.

  5. Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

  6. Estimated monthly branded searches for Symphony Talent worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Appcast’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Appcast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • appcast

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How the Brand Demand Index is measured

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