Appcast vs Phenom:Which is more popular?
In September 2026, Appcast had more branded searches than Phenom among recruitment marketing platforms worldwide. Appcast had about 2,900 branded searches, while Phenom had 670. Appcast made up 1.7% of all recruitment marketing platform searches we track, and Phenom accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Phenom appeared in all five answers and Appcast in three. Phenom was mentioned before Appcast in every answer.
Who do people search for more?
Appcast, about 4 searches for every 1 for Phenom
Who does AI mention more?
Phenom, mentioned in every answer we collected
Who does AI recommend more?
Phenom, named ahead of Appcast in every answer
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Top recruitment marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phenom appeared in all five answers. Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Phenom was listed before Appcast in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Phenom1st
Beamery2nd
Teamtailor3rd- Joveo4th
- Symphony Talent5th
- Appcast6th
iCIMS7th
SmartRecruiters–
Clinch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment marketing platforms
5 answers
Asked ChatGPT
“Which recruitment marketing platform should I use?”
Asked ChatGPT
“What are the best recruitment marketing platforms?”
Asked ChatGPT
“What's the best recruitment marketing platform for attracting job candidates?”
Searched Google, AI Overview
“recruitment marketing platforms”
Searched Google, AI Overview
“employer branding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appcast or Phenom more popular in search?
This chart shows how often people search Google for Appcast and Phenom by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Appcast, Phenom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Teamtailor | SmartRecruiters | iCIMS | Joveo | Appcast | Beamery | Symphony Talent | Phenom | Clinch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 26.4% | 3.5% | 1.9% | 2.9% | 0.47% | 0.35% | <0.01% |
| Nov 2025 | 36.9% | 30.2% | 24.7% | 3.3% | 1.5% | 2.7% | 0.44% | 0.41% | <0.01% |
| Dec 2025 | 32.8% | 26.8% | 32.8% | 2.9% | 1.6% | 2.4% | 0.39% | 0.38% | <0.01% |
| Jan 2026 | 34.6% | 28.3% | 28.3% | 3.8% | 1.7% | 2.5% | 0.41% | 0.37% | 0.01% |
| Feb 2026 | 34.7% | 28.4% | 28.4% | 3.8% | 1.7% | 2.1% | 0.51% | 0.37% | 0.01% |
| Mar 2026 | 39.5% | 26.4% | 26.4% | 2.9% | 1.5% | 2.3% | 0.47% | 0.35% | <0.01% |
| Apr 2026 | 33.9% | 27.8% | 27.8% | 5.6% | 1.6% | 2.5% | 0.49% | 0.36% | <0.01% |
| May 2026 | 36.7% | 30% | 24.5% | 4% | 2.2% | 1.8% | 0.44% | 0.39% | <0.01% |
| Jun 2026 | 37.2% | 30.4% | 24.9% | 2.7% | 2.2% | 1.8% | 0.36% | 0.4% | <0.01% |
| Jul 2026 | 35% | 28.7% | 28.7% | 2.5% | 2.1% | 2.1% | 0.51% | 0.46% | <0.01% |
| Aug 2026 | 34% | 27.8% | 27.8% | 5.6% | 2% | 2% | 0.49% | 0.39% | <0.01% |
| Sep 2026 | 35% | 28.6% | 23.4% | 8.6% | 1.7% | 1.7% | 0.58% | 0.39% | <0.01% |
How has the Appcast and Phenom comparison changed over the last 12 months?
3 findings
- Appcast was ahead of Phenom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appcast’s share of searches among recruitment marketing platforms worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Phenom’s share of searches among recruitment marketing platforms worldwide moved from 0.35% to 0.39%, and its estimated monthly branded searches moved from 650 to 670.
How did search popularity change for recruitment marketing platforms worldwide in September 2026?
1 change
Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Appcast’s and Phenom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among recruitment marketing platforms
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