Brandwave

Appcast vs Symphony Talent:Which is more popular?

In September 2026, Appcast had more branded searches than Symphony Talent among recruitment marketing platforms worldwide. Appcast had about 2,900 branded searches, while Symphony Talent had 1,000. Appcast made up 1.7% of all recruitment marketing platform searches we track, and Symphony Talent accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Appcast appeared in three of the five answers and Symphony Talent in two. Appcast was mentioned before Symphony Talent in two out of three answers that named either.

Among recruitment marketing platforms worldwide in September 2026

Who do people search for more?

Appcast, about 3 searches for every 1 for Symphony Talent

Appcast 2.9K searchesSymphony Talent 1K searches

Who does AI mention more?

Appcast, mentioned in 3 of 5 answers, Symphony Talent in 2

Appcast in 3 of 5Symphony Talent in 2 of 5

Who does AI recommend more?

Appcast, named ahead of Symphony Talent in 2 of 3 answers

Appcast first in 2Symphony Talent first in 1

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Symphony Talent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appcast was listed before Symphony Talent in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Appcast or Symphony Talent more popular in search?

This chart shows how often people search Google for Appcast and Symphony Talent by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.

Appcast and Symphony Talent among recruitment marketing platforms worldwide, by month

Share of searches by month for Appcast, Symphony Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%

How has the Appcast and Symphony Talent comparison changed over the last 12 months?

3 findings

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

2 changes

  1. Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

  2. Estimated monthly branded searches for Symphony Talent worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Appcast’s and Symphony Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appcast

1 branded search term

  • appcast

Symphony Talent

1 branded search term

  • symphony talent

How the Brand Demand Index is measured

Other head-to-heads among recruitment marketing platforms

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