Brandwave

Appcast vs iCIMS:Which is more popular?

In September 2026, iCIMS had more branded searches than Appcast among recruitment marketing platforms worldwide. iCIMS had about 40,500 branded searches, while Appcast had 2,900. iCIMS made up 23.4% of all recruitment marketing platform searches we track, and Appcast accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Appcast appeared in three of the five answers and iCIMS in two. Appcast was mentioned before iCIMS in two out of three answers that named either.

Among recruitment marketing platforms worldwide in September 2026

Who do people search for more?

iCIMS, about 14 searches for every 1 for Appcast

iCIMS 40.5K searchesAppcast 2.9K searches

Who does AI mention more?

Appcast, mentioned in 3 of 5 answers, iCIMS in 2

Appcast in 3 of 5iCIMS in 2 of 5

Who does AI recommend more?

Appcast, named ahead of iCIMS in 2 of 3 answers

Appcast first in 2iCIMS first in 1

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iCIMS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appcast was listed before iCIMS in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Appcast or iCIMS more popular in search?

This chart shows how often people search Google for Appcast and iCIMS by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.

Appcast and iCIMS among recruitment marketing platforms worldwide, by month

Share of searches by month for iCIMS, Appcast. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%

How has the Appcast and iCIMS comparison changed over the last 12 months?

3 findings

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

3 changes

  1. In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches.

  2. In September 2026, iCIMS lost share of searches among recruitment marketing platforms worldwide, from 27.8% to 23.4%.

  3. Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Appcast’s and iCIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appcast

1 branded search term

  • appcast

iCIMS

1 branded search term

  • icims

How the Brand Demand Index is measured

Other head-to-heads among recruitment marketing platforms

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