How popular isJanSport in search?
In September 2026, there were an estimated 447K branded searches for JanSport worldwide which is up 49% over the last 12 months. JanSport holds 31.9% estimated Share of Search among lunch bag brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hydro Flask33.6%
JanSport31.9%
Herschel22.1%
BUILT12.4%
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Which lunch bag brands compete with JanSport?
Share of Search by month for Hydro Flask, JanSport, Herschel, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 41.7% | 22% | 17.9% | 18.4% |
| Nov 2025 | 45% | 21.3% | 19.2% | 14.6% |
| Dec 2025 | 45.8% | 21.6% | 19.4% | 13.3% |
| Jan 2026 | 35.1% | 25.2% | 18.2% | 21.5% |
| Feb 2026 | 34.1% | 27.9% | 16.8% | 21.1% |
| Mar 2026 | 34% | 26.7% | 17.7% | 21.7% |
| Apr 2026 | 36.3% | 25.4% | 18.3% | 20% |
| May 2026 | 35.4% | 30.3% | 18.3% | 16% |
| Jun 2026 | 29.6% | 38.7% | 18.3% | 13.4% |
| Jul 2026 | 21.2% | 57.6% | 13.9% | 7.3% |
| Aug 2026 | 22.4% | 53.8% | 17.5% | 6.3% |
| Sep 2026 | 33.6% | 31.9% | 22.1% | 12.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.6% | 470K | -32.4% | +11.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 447K | -73.3% | -21.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.1% | 310K | -43% | +4.6 points | |
| 4, held 4th | 12.4% | 174K | -11.5% | +6.1 points |
33.6%
Moved from 2nd to 1st. 470K estimated branded searches, -32.4% vs prior month. Share +11.2 points.
2.
JanSport31.9%
Moved from 1st to 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -21.9 points.
3.
Herschel22.1%
Held 3rd. 310K estimated branded searches, -43% vs prior month. Share +4.6 points.
4.
BUILT12.4%
Held 4th. 174K estimated branded searches, -11.5% vs prior month. Share +6.1 points.
Compare search popularity between JanSport and its closest rivals
Every comparison with JanSport
14 comparisons
How has branded search demand for JanSport changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JanSport worldwide rose from 300K to 447K.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide increased from 22% to 31.9%.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide peaked at 57.6% in July 2026 and was lowest at 21.3% in November 2025.
How did search popularity change for lunch bag brands worldwide in September 2026?
4 changes
In September 2026, Hydro Flask overtook JanSport to become the leader among lunch bag brands worldwide, with 33.6% estimated Share of Search.
In September 2026, BUILT gained estimated Share of Search among lunch bag brands worldwide, from 6.3% to 12.4%.
In September 2026, Herschel gained estimated Share of Search among lunch bag brands worldwide, from 17.5% to 22.1%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 53.8% to 31.9%.
Where does JanSport compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| School bags | 3rd of 6 | 1.6% | Show ranking |
| Backpack brands | 2nd of 7 | 8.4% | Show ranking |
| Laptop backpack brands | 2nd of 4 | 24.8% | Show ranking |
| Lunch bag brands | 2nd of 4 | 31.9% | Shown above |
How is JanSport measured?
Brandwave collects information about searches that people make online using JanSport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jansport
- jansport backpack
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